Head of UES (User Ecosystem), Robotics

Your Role

The Head of UES (User Ecosystem), Robotics is the top commercial executive for FF's Robotics business, accountable for end-to-end user growth, sales revenue, channel strategy, and user lifecycle outcomes.

Reporting to senior executive leadership, this role owns the full UES P&L for Robotics and leads a multi-functional organization spanning user acquisition, FF Par and direct sales, ecommerce, content commerce, MarCom-driven sales, community sales, and user operations.

The UES Leader will architect the go-to-market model for FF Robotics products from launch through scale, integrating physical, digital, content, and community channels into a single, AI-native, user-centric commercial engine.

Key Responsibilities

• Commercial Strategy & P&L Ownership:

Additional information

Define and own the multi-year UES strategy and annual operating plan for FF Robotics, with full accountability for revenue, contribution margin, user acquisition cost, and lifetime value targets.

• Go-to-Market Architecture:

Design and orchestrate an integrated GTM model spanning FF Par retail, direct sales, ecommerce, content commerce, MarCom sales, and community sales, ensuring each channel has a clear role, a clear economic model, and clear hand-offs.

• Organization Leadership:

Lead, hire, and develop a senior leadership team including the Head of User Acquisition, Sr. Directors of FF Par & Direct Sales, Ecommerce, Content Commerce, MarCom Sales, Community Sales, and the Head of User Operation.

• User Lifecycle Ownership:

Own the full user journey from awareness to advocacy for Robotics; partner with Product, AI, and Service teams to translate user insight into product roadmap, pricing, packaging, and service design.

• Channel Innovation:

Pioneer new commerce models for embodied-AI products, including livestreaming-led launches, AI-personalized configurators, immersive retail experiences, and community-led growth motions.

• Cross-Functional Leadership:

Operate as the senior commercial counterpart to Robotics Product, Engineering, AI, Supply Chain, Finance, and Brand leaders, ensuring commercial input shapes product, pricing, and launch decisions.

• Performance System:

Establish a unified UES performance system (north-star metrics, KPI/OKR cascade, and a single source of truth for funnel, conversion, retention, and channel economics) that is reviewed weekly with executive leadership.

• Global & Regional Expansion:

Sequence market entry across North America, Greater China, and other priority regions, balancing brand positioning, regulatory readiness, and local channel partnerships.

• Capital Efficiency & Unit Economics:

Drive disciplined investment across paid media, retail footprint, content production, and community programs; protect contribution margin while scaling top-line growth.

• Executive Reporting & Governance:

Represent the Robotics UES function to the CEO, Board, and investor audiences, including quarterly business reviews, launch readiness gates, and strategic milestone communications.

Basic Qualifications

• Experience:

Additional information

15+ years in commercial leadership across consumer technology, premium consumer goods, electric vehicles, smart hardware, or robotics, including 5+ years leading multi-channel sales organizations at a Senior Director or VP level.

• Education:

Bachelor's degree required; MBA or equivalent advanced degree strongly preferred.

• P&L Leadership:

Demonstrated track record owning a meaningful revenue line (USD $100M+) with full P&L accountability.

• Multi-Channel Fluency:

Proven experience scaling at least three of the following: retail / DTC, ecommerce, content commerce / livestreaming, performance marketing, community / private-domain sales.

• Org Leadership:

Experience building and leading a leadership team of 5+ Director-level reports across geographies.

• Data & AI:

Strong fluency with funnel analytics, CRM platforms (Salesforce or equivalent), and AI-enabled commerce tooling; able to challenge analyses, not just consume them.

• Adaptability:

Comfort operating in a fast-paced, ambiguity-heavy, founder-led technology company at the intersection of hardware, AI, and consumer.

Preferred Qualifications

• Direct experience launching a 0-to-1 hardware or robotics product into consumer or prosumer markets.
• Track record running both US and Greater China commercial motions, with bilingual (English / Mandarin) working capability.
• Background bridging Web2 ecommerce, Web3 community models, and AI-native user experiences.
• Prior exposure to publicly listed company governance and investor-facing communication.

Perks + Benefits

• Healthcare + dental + vision benefits (Free for you/discounted for family)
• 401(k) options
• Casual dress code + relaxed work environment
• Culturally diverse, progressive atmosphere