Housing & Residence Life Social Media Assistant (Student)

About the role

Work Where You Learn: Build Experience, Grow Skills, and Contribute to Your University Community.

This position is available only to enrolled American University students.

Most student positions at American University are eligible to use Federal Work Study (FWS) awards, with a few exceptions. FWS funds cannot be applied to janitorial, construction, partisan or sectarian positions. For information or questions regarding FWS funds, please contact American University's Office of Financial Aid.

Important guidance for current American University employees: American University current employees, including those employed in student positions, must apply through their employee Workday account. If you are a current employee at American University, please log into your employee Workday account and select the Find Jobs report which will take you to our internal career listings. Applying outside of your employee Workday account may cause delays in a hire process.

• Department: HRL Communications
• Time Type: Part time
• FLSA Status: Non-Exempt

Summary

The Housing & Residence Life Marketing & Communications Assistant will support communications efforts with a focus on social media, storytelling, and event promotion. Under the supervision of the Marketing & Communications Coordinator, the assistant will gain hands-on experience in content creation, campaign management, and digital engagement strategies while contributing to initiatives that directly impact the student residential experience.

Essential Functions

1.) Social Media Management

• Assist in managing Housing and Residence Life’s official social media accounts (primarily Instagram), including content creation, caption writing, and scheduling posts.
• Capture and curate high-quality photos and videos at department events (e.g., Signature Programs, community events, and tabling).
• Draft and schedule weekly posts highlighting upcoming housing deadlines, student engagement opportunities, and residential life updates.
• Engage with followers by monitoring comments, mentions, and tags to maintain an approachable and informative online presence.

2.) Content Creation & Campaign Development

• Collaborate on creative campaigns promoting Housing processes such as Returning Student Room Selection and community engagement initiatives.
• Brainstorm and develop new content ideas that align with departmental goals and seasonal themes (e.g., room selection tips, student spotlights, or program recaps).
• Design digital materials such as social media graphics, story templates, and short-form videos using Canva or similar tools.

3.) Analytics & Reporting

• Track social media engagement metrics (views, likes, saves, followers, etc.) to evaluate performance and identify trends.
• Assist in preparing monthly social media performance summaries for internal review.
• Provide recommendations for improving engagement and reach based on data insights.

4.) Departmental Engagement

• Support on-site coverage of Signature Programs and major departmental events.
• Ensure content accurately reflects the department’s mission, values, and inclusive approach to community building.
• Participate in brainstorming sessions with the Marketing & Communications Coordinator to align messaging with department priorities.

Position Type/Expected Hours of Work

• Part-time.
• 7 - 10 hours per week.

Salary Range

• $18.40 per hour.

Required Education and Experience

• Full-time enrollment as an undergraduate student at American University (minimum 12 credits and a maximum of 17 per semester).
• Cumulative GPA at, or above, 2.50 and term GPA at, or above, 2.50 (GPAs must be maintained from the date of application until the date of separation).
• Must be in good conduct standing with the university.
• Prior social media management experience or equivalent coursework education is required.

Preferred Education and Experience

• Familiarity with American University's residential communities.
• Knowledge of Canva.
• Knowledge of video editing software i.e iMovie, CapCut, etc.

Additional Eligibility Qualifications

• Shifts are scheduled during office hours: 9AM - 5PM, Monday - Friday with some non-traditional hours for after-hour events.

Other Details

• Please note this job announcement is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
• American University is an E-Verify employer.

Current American University Employees

American University current employees (including those employed in student positions) must apply through their employee Workday account. If you are a current employee at American University, please log into Workday and select the Find Jobs report which will take you to our internal career listings.