Industry Marketing Manager - Infrastructure
- Pay
- $73,528 – $114,608 per year
- Location
- Redlands, CA · On-site
- Job type
- Full-time
- Level
- Senior
- Experience
- 2+ years
- Education
- Bachelor's degree
- Listed
- Today
Skills & highlights for this role
- integrated marketing campaign management
- content creation
- project management
- campaign performance analytics and reporting
- written and verbal communication
- multi-tasking with shifting priorities
- decision making and problem resolution
Also useful
- GIS knowledge
- infrastructure industry knowledge
- Esri software familiarity
- professional association engagement
- community management
Overview
As an Industry Marketing Manager, you will develop, manage, and execute strategic marketing campaigns to increase revenue, develop new markets, block competition, and build community within the infrastructure market. You will partner with a domain-specific subject matter expert to understand the market trends and audience needs; develop messaging and content; and create campaigns with a diversified marketing channel mix in order to build a long-term marketing strategy for a specific market(s) within the infrastructure industries.
A "day in the life" can consist of creating a wide range of content; executing events and webinars; market research; monitoring industry and technology trends; reporting campaign performance; working with professional associations; and co-marketing with Esri strategic partners.
A successful Industry Marketing Manager builds and maintains a strong relationship with their subject matter expert, other internal marketing divisions (such as Events department, in-house designers, various channel teams, data team), sales leads, Esri customers, Esri's certified software and solution providers, media and publications, and professional associations.
Responsibilities
- Campaign Planning & Management: Develop and execute integrated marketing campaigns using a wide range of channels, tactics, and approaches.
- Content Creation: Create campaign assets, including messaging, print collateral, and digital content that contribute to overall campaign success. Collaborate with in-house design/creative resources to produce brochures, ebooks, videos, emails, ads, social assets, webpages, blogs, articles, graphics, and more.
- Event Management: Contribute to third-party events and Esri-hosted events by creating messaging and content, negotiating and developing engagement opportunities for Esri and our audience; supporting onsite logistics, and establishing forums that help build community.
- Project Management: Deliver campaign assets on time and on budget. Manage multiple deadlines and priorities simultaneously, communicating progress updates regularly to stakeholders and any potential challenges.
- Analytics and Reporting: Track campaign performance and engagement at every step through campaign activity reports and analytics.
- Leverage Marketing Processes & Technology: Utilize available technologies and processes to manage activities, segment audience data, run email campaigns, run advertising campaigns, build webpages, and publish customer stories.
- Customer and Distributor Engagement: Build relationships with Esri customers and distributors to better understand audience needs, elevate best practices and repeatable approaches, and highlight successful implementations in articles and third-party media.
- Collaborate with Partners and Industry Influencers: Work with certified Esri software and solution providers, professional associations, media, and thought leaders to position Esri as a major player in the market; block competition; influence legislation or policies; reach executives; and increase coverage in major publications and media outlets.
- Community Building: Foster a vibrant user community through marketing activities that sustain and grow advocates of Esri and GIS including virtual communities, user groups, regional meetups, online forums, and events that encourage a two-way dialog between Esri staff and customers.
Requirements
- 2+ years of marketing or related business experience
- Time management, resource management, and project management skills
- Highly organized and strongly self-motivated with the ability to multi-task activities with shifting priorities
- Quick learner with a positive attitude
- Strong decision making, problem resolution, and creative thinking skills
- Excellent written and verbal communication skills
- Must be able to travel up to 20% during peak marketing periods
- Bachelor's degree in marketing, business, geography, GIS, or related field
Recommended Qualifications
- Proficiency in GIS software is a plus
- Advanced writing, editing, and messaging development skills
- Knowledge in state and local government structures and operations is a plus
- #LI-MJ1
- #LI-Onsite
Total Rewards
Esri's competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth.
Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
A reasonable estimate of the base salary range is $73,528 - $114,608 USD
The Company
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process.
We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life's best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri's Racial Equity and Social Justice initiatives, please visit our website here.
If you don't meet all of the preferred qualifications for this position, we encourage you to still apply!
Esri Privacy Esri takes our responsibility to protect your privacy seriously. We are committed to respecting your privacy by providing transparency in how we acquire and use your information, giving you control of your information and preferences, and holding ourselves to the highest national and international standards, including CCPA and GDPR compliance.
Equal opportunity and legal notices
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
From Esri's careers page, first listed on Rolev.ai on November 12, 2026. Rolev.ai is not the employer.
How Rolev.ai helps with this application
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Common questions
What is the salary for the Industry Marketing Manager - Infrastructure role at Esri?
The Industry Marketing Manager - Infrastructure posting at Esri states compensation of $73,528 – $114,608 per year. It is listed as a full-time position. Final pay may depend on location, experience, and interview evaluation on Esri's official career site.
Where is the Industry Marketing Manager - Infrastructure job at Esri located?
This Industry Marketing Manager - Infrastructure position at Esri is located in Redlands, CA (On-site). Always check Esri's application page for specific state eligibility or relocation policies.
What qualifications are required for Industry Marketing Manager - Infrastructure at Esri?
For the Industry Marketing Manager - Infrastructure role, Esri highlights 2+ years of relevant experience; a bachelor's degree; experience with integrated marketing campaign management, content creation, project management, campaign performance analytics and reporting, written and verbal communication, multi-tasking with shifting priorities. Rolev.ai can score your existing resume against these requirements and show any skill gaps before you apply.
How do I apply for the Industry Marketing Manager - Infrastructure position at Esri?
This listing links directly to Esri's Greenhouse application page. You can apply directly on Esri's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Greenhouse application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.