Integrated Campaign Manager, Brand

Role Mission

Most of the world has not formed an opinion about Cognition yet. This role decides what story we tell them and how we tell it. You'll come up with the brand campaigns that lift everything else we do: the billboard, the film, the idea people repeat to each other. You'll also shape the evergreen brand work that runs between campaigns, like podcasts and customer stories.

This is a writing and ideas job first. You work out the strategy and the campaign, write the brief with product marketing, map the tactics, and then work with creative, media, social, web and comms to get it made. We have the product, a strong creative team and the budget. We're looking for someone with great taste who also likes the details.

What You'll Accomplish

• Find the story: Decide what Cognition should say, who it's for and why now.
• Write the brief: Short, specific and good enough that people want to build from it. You'll write it with product marketing.
• Make two to four big brand campaigns a year: From the first idea through launch, across outdoor, video, social, the website, press and events.
• Build evergreen brand media: Podcasts, customer stories and other work that keeps building the brand between campaigns.
• Map the tactics and hold it together: Creative, the media buyer, social, web and comms working toward the same date, with you tracking the timeline and budget.
• Report honestly: What worked, what didn't, and what we change next time.

Exceptional Candidates Have Demonstrated

• Writing: You write clearly and with a voice of your own. Send us something you wrote that you're proud of.
• Taste: You know why good work is good, and you can say exactly what's wrong with a draft.
• Stories that reached people: A campaign, a film, a publication, a newsletter, a brand you built. Show us the work and tell us what happened.
• Ideas you carried through: You had the idea and then did the unglamorous work to get it made well.
• Curiosity about the category: You find AI and developer tools interesting and want to learn how developers think.

We're open to non-traditional backgrounds. Writers, filmmakers, journalists, creative strategists, founders and others who want to do great storytelling should apply. You don't need to have held a campaign manager title or to have a set number of years in marketing. We'll decide based on the work you show us.

Resources & Environment

• Budget for real brand work and a creative team to build it with
• A small marketing team with direct access to leadership and very little process
• A product with a story worth telling

Our Commitment

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