Integrated Marketing Manager

About the Role

Audiense is seeking a strategic and hands-on Marketing Manager, Organic Growth & Campaigns to lead the planning, execution, and optimization of our organic marketing initiatives. This role will deliver and manage campaigns across organic social, email, and account-based marketing channels, while partnering closely with Content, Design, Product, Sales, and Leadership.

The ideal candidate is both creative and analytical, with strong project management skills and a proven ability to turn business objectives into integrated campaigns that drive pipeline and revenue growth, strengthen brand awareness, and engage audiences.

Responsibilities

Campaign Strategy and Execution

• Lead the development of integrated organic marketing campaigns from ideation through execution, measurement, and optimization.
• Translate company priorities, product launches, customer insights, and market trends into compelling campaign concepts.
• Build campaign briefs, timelines, messaging frameworks, and distribution plans.
• Coordinate cross-functional campaign execution across Content, Design, Product, Sales, and Leadership.
• Ensure campaigns are aligned with brand positioning, audience needs, and broader go-to-market objectives.
• Monitor campaign performance and use insights to improve future initiatives.

Organic Social Media

• Manage the organic social media strategy across relevant channels, including LinkedIn and other priority platforms.
• Develop and manage content calendars aligned with company priorities, campaigns, product updates, industry trends, and customer stories.
• Partner with Content and Design to create engaging, channel-specific social content.
• Write, edit, schedule, and publish posts while maintain
• ing a consistent brand voice.
• Monitor engagement, audience growth, and content performance.
• Identify opportunities to increase reach, conversation, and community engagement.
• Stay current on platform trends, evolving best practices, and emerging content formats.

Email Marketing

• Develop and manage the overall email marketing strategy in partnership with relevant stakeholders.
• Plan and execute promotional and campaign-based emails that support business and revenue goals.
• Create and manage ABM email campaigns tailored to target accounts, industries, segments, and buyer personas.
• Develop nurture campaigns and customer journeys that educate prospects, support consideration, and drive conversion.
• Partner with Content, Product Marketing, Sales, and Leadership to develop relevant messaging and offers.
• Manage email calendars, audience segmentation, personalization, testing, and reporting.
• Monitor key performance metrics, including engagement, conversion, pipeline influence, and revenue contribution.
• Continuously test and optimize subject lines, messaging, calls to action, timing, and audience targeting.

Cross-Functional Collaboration

• Collaborate closely with the Content team to develop campaign messaging, thought leadership, educational resources, and supporting content.
• Partner with Design to translate campaign concepts into effective visual assets across email, social, and other channels.
• Work with Product and Product Marketing to communicate product updates, launches, use cases, and customer value.
• Collaborate with Sales and Account Executives to align ABM and lifecycle campaigns with account priorities and revenue objectives.
• Partner with Leadership to understand strategic priorities and communicate campaign plans, progress, and results.
• Act as the central point of coordination for organic campaign initiatives and ensure deliverables remain on track.

Reporting and Optimization

• Establish campaign goals, KPIs, and measurement frameworks.
• Report on organic social, email, campaign, and pipeline performance.
• Analyze performance data to identify trends, opportunities, and areas for improvement.
• Use audience and campaign insights to inform future messaging, segmentation, and channel strategy.
• Maintain organized documentation of campaign plans, results, learnings, and best practices.

Qualifications

• 3-5+ years of experience in marketing, campaign management, demand generation, lifecycle marketing, content marketing, or a related field.
• Experience managing organic social media programs, particularly for a B2B or SaaS company.
• Hands-on experience developing and executing email campaigns, including promotional, ABM, and nurture programs.
• Strong campaign planning and project management skills.
• Excellent writing, editing, and communication abilities.
• Experience collaborating with Content, Design, Product, Sales, and executive stakeholders.
• Strong understanding of audience segmentation, buyer journeys, and lifecycle marketing.
• Analytical mindset with the ability to interpret performance data and make informed recommendations.
• Ability to manage multiple priorities and projects in a fast-paced environment.
• Strong attention to detail and a high level of ownership.

Preferred Qualifications

• Experience in B2B data/tech, ecommerce, martech, or another complex technology environment.
• Experience supporting account-based marketing programs.
• Familiarity with marketing automation and CRM platforms such as HubSpot, Marketo, Salesforce, or similar tools.
• Experience with email marketing platforms and analytics tools.
• Familiarity with social media management, reporting, and project management tools.
• Experience collaborating on product launches or integrated go-to-market campaigns.
• Understanding of attribution, pipeline reporting, and marketing performance measurement.

Success in This Role

• Success in this role will be measured by your ability to:
• Build and execute a consistent, high-performing organic campaign program.
• Increase engagement and audience growth across organic social channels.
• Improve email engagement, conversion, and pipeline contribution.
• Develop effective ABM and nurture campaigns that support the buyer journey.
• Strengthen collaboration across Marketing, Product, Sales, and Leadership.
• Turn insights and performance data into continuous campaign improvement.
• Deliver high-quality work on time while maintaining clear communication across stakeholders.