Integrated Marketing Specialist

About the role

Victaulic is expanding its Industrial marketing team, and we need a content and campaigns specialist who can navigate multiple vertical markets, build relationships across a diverse set of stakeholders, and turn technical stories into content that moves audiences to action in a competitive B2B market.

The Marketing Specialist, Content & Integrated Campaigns will own the development and execution of multi-channel marketing campaigns across Victaulic's Industrial vertical markets, including Energy, Infrastructure, Mining and Oil & Gas. You will translate market insights and voice-of-customer intelligence into compelling content across digital, social, and print platforms and then measure what works and optimize relentlessly.

This is a high-visibility, high-impact role. You'll collaborate directly with industrial sales leaders, work alongside a marketing team, and leverage both in-house and agency resources to drive brand presence in markets that are hungry for great content. This is a role for someone energized by variety, collaborative by nature, and capable of building structure where ambiguity exists.

Responsibilities

Responsible for driving alignment with Industrial Vertical Market sales leaders

Integrated Campaigns

• Own full-funnel campaign execution across digital, social, email, video, and print; from strategy through reporting with clear KPIs and budget accountability
• Align inbound and outbound marketing strategies to industrial sales goals; coordinate internal teams, agencies, and vendors to deliver on time and on brand
• Build and manage a campaign calendar that sequences priorities across markets, balancing shared resources against individual vertical needs and launch timing

Content Creation and Strategy

• Develop a consistent content market-specific cadence through case studies, project briefs, application stories, blog posts, white papers, and sales enablement materials that translates technical product knowledge into clear, value-driven narratives
• Conduct on-site content capture; including job site visits, contractor interviews and owner testimonials to develop authentic, field-sourced stories that differentiate Victaulic in Industrial markets
• Prioritize and update existing literature across industrial verticals, identifying gaps in the content library and developing new materials to support the full buyer journey
• Collaborate with subject matter experts, product managers, and applications engineers to produce accurate technical and commercial content across digital and print formats

Cross Functional Collaboration and Planning

• Serve as the marketing liaison to industrial sales by gathering field intelligence, aligning campaign priorities, and contributing to annual and long-range market planning
• Ensure all content and campaigns meet corporate brand standards; proactively identify opportunities to improve marketing operations and workflows

Qualifications

• 6+ years of experience in B2B marketing. Construction industry experience desired but not required. Provide specific campaign examples
• Ability to develop strategic and innovative marketing campaigns and strategies
• Strong writing, editing and proofreading skills with the ability to adapt tone and messaging for distinct audiences across multiple verticals
• Robust collaboration and leadership skills
• Excellent project management and organizational skills with demonstrated ability to manage competing priorities in a multi-market workload
• Must have computer skills and knowledge of relevant software including MS Office, Adobe Acrobat Pro, SharePoint, SmartSheet, and Teams. Canva and Photoshop skills desired.
• College degree in marketing and/or communications desired
• Ability to communicate and interact effectively with outside vendors, customers and sales force
• Ability to travel as needed to job sites, customer locations, and industry events to capture field content -15% travel
• Ability to meet deadlines, budgets and objectives and work as a team with other Marketing and cross department professionals
• Ability to work independently when required as well as work well across regions/time zones as part of global team