International Growth Manager, Subscriptions

About the role

Cricut is looking for an International Growth Manager to lead the growth of our subscription business outside the US. International is one of our biggest opportunities to grow subscriptions and this role owns the strategy to capture it.

Every market is different. Your job is to look at subscriber growth, both sign ups and retention, relative to machine growth, install base, retention, and local market purchasing power. Finding the biggest gaps, and closing them, is the job.

Your objective is to grow subscriber count and subscription revenue in every market we serve, working closely with our Plans & Pricing and Conversion & Retention pods. The impact of your work will show up directly in international sign ups, retention, and revenue.

Key Responsibilities

Across each of the 4 areas below, you will own the roadmap and work cross functionally with creative, legal, UX, data, engineering, research, finance, and international teams to move the program forward. You will define success metrics, analyze performance, and keep partners aligned through clear briefs, plans, and readouts.

• Market analysis
• Build a country-by-country view of sign ups, install base, machine sales, retention, and pricing.
• Size each market's opportunity and rank where we can grow.
• International strategy
• Decide which countries we focus on, based on opportunity, effort, and return.
• Set target metrics for each market and lead regular business reviews.
• Plans & pricing
• Work with the Plans & Pricing pod to evaluate market-specific plans and prices.
• Shape pricing tests that balance growth, revenue, and margin.
• Conversion & retention
• Work with the Conversion & Retention pod to prioritize the biggest international opportunities.
• Fix where the funnel breaks by market, from localization to local payment methods.

Qualifications & Requirements

• 7+ years focused on international growth, including owning strategy and results across multiple markets.
• Business savvy, with a deep understanding of growth metrics and strategy.
• A track record of turning market priorities into measurable growth.
• Experience with international pricing, payments, and localization.
• Strong influence with cross-functional teams and senior leaders.
• Preferred: Subscription experience, ideally with a hardware product.

Expectations

• Become an expert quickly. Learn our markets and metrics inside and out.
• Lead with impact. Bring ideas that drive measurable results.
• Be resourceful. Use partners across data, finance, and product.
• Create clarity. Keep teams aligned with simple plans.
• Move with urgency and focus. Prioritize the markets that matter most.
• Raise the bar. Own outcomes and use AI to amplify impact.

Additional Information: A Quick Note Before You Apply

Cricut is in a powerful chapter of transformation. We're evolving fast-refining our strategy, growing our teams, and raising the bar across the board. This is an incredible opportunity for the right kind of person-but it's not for everyone.

We're looking for A-players -people who don't just meet expectations, but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum, keep reading.

Here's what makes someone a great fit for this role (and for this moment at Cricut):

• You have a bias for urgency.
• You don't wait for perfect clarity to take action-you start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask: "What can move forward today?" and push past inertia.
• You set high standards-especially for yourself.
• You're proud of your work and protective of your reputation. You take ownership, deliver quality, and don't cut corners. You hold yourself accountable without waiting to be asked.
• You stay focused when things are moving fast.
• You can identify what really matters and don't get distracted by noise. You prioritize well, and manage your time wisely.
• You collaborate like a pro.
• You elevate the people around you, communicate clearly, and give thoughtful feedback. You're low ego, high output-and your team loves working with you.

What to Do Next

Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways - include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you're all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!