Jr. Digital Media Public Relations Specialist

About the Role

WebFX is seeking an entry-level candidate for our Earned Media team. Our ideal candidate is a talented, ambitious beginner looking to kickstart a career in marketing. Professional experience is not required, but a strong work ethic and track record of excellence are a must!

Educational Requirements

• A Bachelor's Degree
• College seniors are encouraged to apply! We open interviews as early as 12 months before graduation, and if hired, we will hold the job for you until after graduation
• A Cumulative GPA of 3.4 or above

Skills and Experience Requirements

• Prior working experience (for example: an internship, a part-time job, a summer job, etc)
• Confident verbal and written communication skills
• Strong aptitude for research and analysis
• Proven ability to succeed as part of a team, as well as to take initiative and work independently

Location Requirements

• This role is based fully on-site at our headquarters in Harrisburg, PA. We are seeking candidates who are willing and able to work from this location daily, Monday-Friday.

Qualities and Traits: Who You Are

We are looking to invest in exceptional early-career professionals with a proven track record of excellence and personal initiative, who are looking to kickstart their career at an award-winning agency.

Not sure if this is you? See if the following statements resonate

• You Set a High Bar For Yourself: You aren’t looking to just check the box; you care about the quality of your work and actively challenge yourself to improve.
• You Take Ownership: When you see something that needs to be done, you don’t hope someone else will take care of it; you step up and make it happen.
• You Learn Quickly and Aren’t Afraid to Try New Things: You embrace the process of trying, making a mistake, learning from it, and trying again.
• You’re Motivated by Goals and Measurable Results: You’re not content to just hope your work is improving; you thrive when you have a goal to work towards, and a plan for how to get there.
• You’re a Critical, Creative, and Analytical Thinker: You don’t just take things at face value; you’re curious about how things work, how they could be improved, and what new solutions might be worth trying.
• You’re Looking for a Career, not Just a Job: You’re not looking to just clock in, do busywork, and clock out; you’re excited about becoming an expert, taking on new and interesting challenges, and watching yourself climb towards your goals

What We Don't Require

• A Specific Major: We believe there’s no one “right” major for this career, and the diversity of majors across our team proves that - if you’ve found a passion for the field, then don’t worry if your college major doesn’t “match” on paper.
• A Set Number of Years of Experience: We hire for potential and for soft skills, not for pre-existing professional experience.

Technical Marketing Knowledge: This is awesome to have, but it’s not what we base our hiring decisions on. We can teach technical skills on the job, but we can’t teach a strong work ethic or a sense of ownership over your work, so that’s what we want you to bring!

The Job Responsibilities

What You'll Learn to Do

• On-the-job training is provided in all of these areas. This breakdown shows what your day-to-day will consist of once you’re fully up and running in the role.
• Digitally Network With Publishers

(About 30% of your day)

• Research and outreach online bloggers, publishers, and journalists, maintaining these relationships over time
• Develop and pitch content ideas to these publishing outlets

Drive Client Visibility in AI Search Results

(About 25% of your day)

• Become a specialist in earning references and citations for your clients' in AI search results
• Secure earned content placements, citations, brand mentions, and back-links across authoritative third-party websites, through your efforts in networking
• Position your clients for maximum AI and search visibility through strategic publisher placements

Manage Strategic Content Placement

(About 25% of your day)

• Manage the content creation workflow from ideation to publication
• Coordinate content creation and placement
• Post original digital content relevant to our clients' keywords and SEO and AI Search Visibility campaigns
• Implement SEO content and link-building best practices

Analyze and Research for Best Performance

(About 20% of your day)

• Use web analytics to measure the impact of content campaigns
• Generate and research topics for web content such as infographics, blog posts, and content promotions

Tools/Technical Skills You'll Learn on the Job

• Excel/Google Suite
• AI Tools and Technologies
• Google Analytics
• DataStudio
• RevenueCloudFX

Comprehensive, On-the-Job Training and Career Development

• Initial "career kickstart" training to learn foundational hard skills over the first few months on the job
• Ongoing advanced training sessions from industry experts as you progress further in your role
• Regular team Lunch-and-Learns in our on-site training amenities

Career Growth and Upward Progression Paths

• All our Jr-level roles represent the first step on an upward promotional path within WebFX
• Merit-based promotions are abundant for new team members who meet or exceed performance metrics
• Regular 1-on-1 check-ins with a manager to support career growth

Potential promotional path for Jr. Digital Media Public Relations Specialist:

• Content Marketing Specialist
• Content Marketing Analyst
• Digital Publishing Consultant
• Lead Digital Publishing Consultant
• Sr. Digital Content Consultant

Compensation

• $47,500 - $49,500 (potentially higher based on work experience)

Why Choose WebFX?

• Vibrant Company Culture: We've been named the Best Place To Work in Pennsylvania 10 times
• Individual and Company Growth: Merit-based promotions with a clear progression path. WebFX grew 250% over the past 3 years, and we promote almost exclusively internally
• Training and Development: Entry-level roles, comprehensive training, ongoing learning programs, and the chance to learn from some of the best in the business
• Flexible Schedule: Start your day between 8-10 am - when you do your best work
• Insurance Coverage: Health, vision, dental, and supplemental insurance with multiple plans and options to choose from, including HSA and FSA options with contribution matching
• 100% Company 401k Matching: Up to 4%
• Work-Life Balance: Generous PTO, new parent support (and paw-ternity leave!)
• Tech and Equipment: All technology & equipment provided - every FXer receives a tech set-up valued at ~$1500, plus a personal desk fund for any extra touches you want to add to your space!
• Health & Wellness: 24/7 on-site gym and an employee wellness program including a free FitBit, fitness challenges, and a Headspace account

Office Perks

• Complimentary coffee service by our on-site barista, tea bar, pet-friendly office spaces, casual dress code, surprise catered meals, and more
• Opportunities to Give Back: On top of charitable donation matching and local volunteer opportunities, our #FXBuilds program has positively impacted over 15,000 people around the world - and every individual FXer's work directly contributes

...And So Much More! Home buyer program, profit sharing, personal desk fund, green commute benefits, and the opportunity to be part of a passionate, driven team where we pride ourselves on delivering high-quality work that makes a real-world impact for our clients