Lead Generation and Demand Specialist

About the role

You will create the qualified pipeline that our Enterprise Sales team closes. This is a hands-on individual contributor role: you will prospect, run outbound campaigns, qualify inbound interest and book meetings with mortgage lenders, working closely with Enterprise Sales Managers, Marketing and our Partnerships/ Adoption team.

What you’ll do

• Prospect into your assigned territories, from the top 200 lenders down market, including independent mortgage bankers, banks, credit unions and brokers.
• Build and run multi-touch outbound sequences across email, phone and LinkedIn, tailored by lender type and buyer role.
• Respond quickly to every inbound lead, qualify it, and route it to the right Enterprise Sales Manager/ Customer Success Manager with full context.
• Follow up on partner-sourced leads, events and webinars in coordination with the Marketing team.
• Book qualified discovery meetings and hand them off with clear notes on need, timing and decision makers.
• Keep HubSpot accurate and current: contacts, activity, lead status and attribution.
• Test messaging and share what is working (and what isn’t) with Sales and Marketing every week.
• Take part in weekly role play on messaging and objection handling.

What you bring

• 2+ years in business development, sales development or demand generation for B2B SaaS.
• Mortgage industry experience is strongly preferred; you can speak to lender pain points with credibility.
• A track record of hitting or beating meeting and pipeline targets.
• Strong writing and phone skills, and comfort with high-volume, personalized outreach.
• Hands-on experience with HubSpot (or Salesforce) and sales engagement tools.
• Self-driven, organized and coachable, and comfortable working remotely with a distributed team.

Base Compensation Range

$46,340 - $64,032 + Variable

Benefits

• 100% Remote position, with a virtual office
• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Flexible Paid Time Off (Vacation, Sick & Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Wellness Resources