Lead, Shopper Insights - Strategic Accounts Grocery

About the role

Shape the Future of Grocery at Kraft Heinz

At Kraft Heinz, we're redefining how we win in the evolving grocery landscape by putting the shopper at the center of every decision. With a portfolio of iconic, category-leading brands, we have a unique opportunity to drive growth across traditional grocery, emerging formats, and omnichannel ecosystems. As a Shopper Insights Lead for the Grocery Channel, you will be a senior strategic partner-unlocking transformative insights that influence enterprise decisions and strengthen our leadership with key retail partners.

Role Summary

The Shopper Insights Lead for Grocery is a highly strategic, senior role responsible for leading shopper understanding across national and regional grocery retailers. This individual will act as a trusted advisor to Sales, Marketing, Category Leadership, and senior executives-shaping long-term growth strategies through deep expertise in shopper behavior, category dynamics, and omnichannel grocery trends.

Key Responsibilities

Grocery Channel Leadership

• Serve as the senior shopper insights lead across national and regional grocery customers (e.g., Kroger, Albertsons, Publix, Ahold Delhaize, H-E-B)
• Build a holistic view of the grocery shopper across in-store, pickup, and delivery ecosystems
• Identify macro trends and emerging behaviors shaping the future of grocery retail

Strategic Influence & Business Impact

• Act as a thought partner to senior Sales and Marketing leaders to shape annual and long-range planning
• Influence enterprise-level decisions on assortment strategy, pricing architecture, promotion effectiveness, and category growth initiatives
• Lead insight development for high-stakes customer engagements and executive-level presentations

Advanced Insight Generation

• Design and oversee complex, multi-method research programs (quantitative, qualitative, behavioral, and digital analytics)
• Integrate diverse data sources (e.g., Nielsen, Circana/IRI, retailer loyalty data, household panel, digital shelf analytics) into cohesive, insight-driven narratives
• Translate insights into clear, prioritized recommendations tied to business outcomes

Team Leadership & Capability Building

• Mentor and develop junior insights talent, fostering strong analytical and storytelling capabilities
• Elevate the role of shopper insights as a strategic growth driver across the organization
• Establish best practices and frameworks for grocery-focused insights work

Qualifications

Required

• Bachelor's degree required; MBA or advanced degree strongly preferred
• 10-12+ years of a successful track record in shopper/consumer insights and primary market research
• Deep expertise in grocery retail, with experience supporting national and/or regional grocery accounts
• Advanced proficiency with syndicated data (e.g., Nielsen, Circana/IRI), loyalty data, and omnichannel analytics
• Demonstrated ability to influence senior stakeholders and drive business impact through insights
• Strong leadership experience, including mentoring or managing team members
• Exceptional storytelling and communication skills, with experience presenting to executive audiences

Key Competencies

• Enterprise-level strategic thinking
• Deep shopper and retail expertise
• Executive presence and influence
• Analytical rigor paired with storytelling excellence
• Leadership, coaching, and team development

Why Kraft Heinz?

• Lead high-impact work that shapes the future of grocery retail
• Influence strategy across a portfolio of iconic brands
• Partner with top-tier grocery customers and senior leaders
• Be part of a culture that values bold thinking, ownership, and continuous growth

Additional information

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz' strategy and values.

New Hire Base Salary Range

$141,500.00 - $176,900.00

Bonus

• This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
• The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits

Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family's needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You'll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
• Emotional - Employee Assistance Program, Wellbeing Programs, Family Support Programs
• Financial - 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)