Lead Strategist

The Role

Are you passionate about premium, dynamic brand experiences powered by data-driven personalization? A proven expert in omnichannel lifecycle marketing, with a particular niche for email? If yes, we’d love to connect! Shift Paradigm is searching for a seasoned Lead Strategist to serve as a trusted consultant on our team devoted to one of the world’s most admired financial services brands.

Reporting directly to our Senior Director of Data & Insights, in this role you will blend consulting instincts with hands-on channel knowledge to lead end-to-end strategic analysis, diagnose performance gaps, map multi-touch journeys, and guide creative recommendations. You will collaborate across data, creative, and operations teams to deliver post-campaign reporting and build business-led narratives with slick, compelling data visualizations and actionable audience insights. Please note, this is not a technical engineer role or a sales role - this is a true strategic consultant.

Though we are a remote organization, this role must work on US east coast hours.

What You'll Accomplish

• Serve as a trusted strategic advisor to clients, operating as a thought partner to build long-term relationships and identify growth opportunities.
• Lead client-facing workshops, strategy presentations, and workshops sessions, aligning design and copywriting partners to execute the vision.
• Develop quantifiable content strategies, test and learn and measurement methodologies to demonstrate marketing ROI against client business objectives.
• Leverage dashboards and raw data in collaboration with data engineers to interpret complex datasets, generating clear and error-free insights.
• Create and own intelligent and beautiful client-facing decks, utilizing your expertise in storytelling with data and presentation design to clearly communicate your narrative.
• Be a subject matter expert on email marketing trends and best practices.
• Share best practices with clients and your colleagues.

What You Bring

• 10+ years of experience in omnichannel or lifecycle marketing strategy, with meaningful time spent working on email marketing for or with major consumer brands. (Financial services experience a huge plus.)
• A proven expert leveraging data to drive business decisions.
• Deeply passionate marketer who can effortlessly shift from the strategic altitude of multi-year, omni-channel test-and-learn roadmaps down to the granular mechanics of a specific journey stage, channel brief, or immediate optimization.
• Curious, always-learning practitioner of AI tools to aid your thinking, output and efficiency.
• Strong critical thinking and analytical skill paired with a creative spark. You know great design, copy and CX and you can collaborate with creatives to deliver it.
• Comfortable abstracting insights from large data sets and using dashboards (Tableau, AWS) to make engaging, customer-first content recommendations.
• Expert in Excel/Google Suite.
• Advanced knowledge of email and digital marketing metrics.
• Highly detail-oriented, organized self-starter with strong problem-solving skills.
• Executive presence with excellent written and oral communication, time management, and client deliverable development skills.
• Familiarity with ESPs (SFMC, Adobe) preferred but not required.

Comp & Benefits

• The salary range for this role is $115,000 to $150,000. Salary is based on several factors including but not limited to skillset, relevant education, level of experience, certifications, and scope of responsibilities.
• In addition to base salary, SH/FT offers benefits such as medical, dental, vision, STD/LTD, Life/AD&D, 401k, Flexible Paid Time Off, and various other ancillary benefits and perks.
• We welcome and encourage applications from people with disabilities under the Accessibility for Ontarians with Disabilities Act. Accommodations are available on request for candidates taking part in all aspects of the selection process.
• No relocation assistance can be offered at this time.
• All inquiries are held in strict confidence.

• About Company ---