Leader, Event Marketing - North America

About the role

Johnson Controls, a global leader in thermal management, mission-critical building systems, energy efficiency, and decarbonization, helps customers use energy more productively, reduce carbon emissions, and operate with the precision and resilience required in rapidly expanding industries such as data centers, healthcare, pharmaceuticals, advanced manufacturing, and higher education.

For more than 140 years, Johnson Controls has delivered performance where it really matters. Backed by advanced technology, lifecycle services and an industry-leading field organization, we elevate customer performance, turn goals into real-world results and help move society forward.

What we offer

• Competitive salary
• Paid vacation/holidays/sick time
• Comprehensive benefits package including 401K, medical, dental and vision care
• On-the-job/cross training opportunities
• Encouraging and collaborative team environment
• Dedication to safety through our Zero Harm policy

Role Description

We are seeking a dynamic and commercially minded professional with high energy and exceptional organizational and communication skills to set the standard for JCI events North America and lead a team in delivering meaningful, in-person experiences. This role serves as the North America leader for strategic customer engagement, leveraging events and experiences as a business platform to accelerate growth, deepen customer relationships, strengthen market position, and create measurable commercial impact.

The role requires a senior marketing leader who will partner with the business and the VP Marketing Americas and manage 3-5 direct reports to lead the strategy, planning, and execution of customer, partner, and industry events that advance business objectives, strengthen stakeholder relationships, and drive growth.

This leader will partner across marketing, sales, product, field, and executive teams to develop event objectives, create meaningful audience experiences, deliver and measure business impact, and ensure alignment with organizational priorities. Success requires an influential, collaborative leader who excels in complex matrixed environments, brings a strong focus on results, and can manage complex executional details.

Areas of Focus

• Strategic Planning. Build an annual event strategy with a portfolio that aligns with business growth objectives, vertical industry priorities, local field growth initiatives and system / service solution sets. Prioritize investments to support annual budget requirements.
• Customer, Prospect Experience. Create environments that support differentiating experiences that deliver against customer and prospect needs and outcomes. Lead team to execute proprietary symposiums, industry trade shows, and local roadshows. Build lasting relationships with key customers, partners, industry associations, and stakeholders.
• Commercial Impact. Create specific and measurable annual and event specific objectives. Examples include engagement, qualified leads, opportunity pipeline creation, closed / won sales volume, customer loyalty impact, executive relationship building, MROI.
• Cross Functional, Agency and Team Leadership. Lead and support direct team of 3 professionals. Build equity and followship among internal business leaders - to include P&L owners, Sales, Product Management, Domain and Solutions SMEs. Manage external agencies - creative, exhibit houses, and sponsorship partners.

What we are looking for

• Change agent with experience leading marketing transformation
• Collaborative leader who supports high-performance direct reports and drives alignment across functions
• 10+ years of progressive experience across marketing and events in B2B.
• Track record of successfully leading major initiatives that achieve results by building project charters and action plans, managing broad set of stakeholders, driving operational cadence at pace, identifying problems and delivering solutions, and reporting out on KPIs.
• Track record of delivering leads in a campaign driven environment with measurable pipeline/revenue impact.
• People leadership experience and agency/vendor management. Ability to develop and motivate a mixed team of FTEs and agency partners.
• Exceptional organization and project management skills.
• High comfort level "going to gemba" and engaging with customers and colleagues in the field.
• Strong familiarity with lead generation management, sales funnel and CRM/Salesforce.
• Data-driven decision maker with focus on measurable outcomes.
• High energy that raises enthusiasm level with colleagues.

Bonus points for

• Demonstrated knowledge and experience leveraging AI to drive effective marketing outcomes and operational efficiency.
• Track record of working with field sales to implement sales enablement and marketing programs.
• Familiarity with lean and continuous improvement methodologies (e.g., 80/20, Kaizen).

Education

• Bachelor's degree in related field required
• Master's degree a plus (Business, Marketing, Communication, etc.)

Hiring Salary Range

$130,000-160,000 (Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.) This role offers a competitive Bonus plan that will take into account individual, group, and corporate performance. This position includes a competitive benefits package. The posted salary range reflects the target compensation for this role.

However, we recognize that exceptional candidates may bring unique skills and experiences that exceed the typical profile. If you believe your background warrants consideration beyond the stated range, we encourage you to apply. To support an efficient and fair hiring process, we may use technology assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates.

All hiring decisions are ultimately made by human reviewers. For details, please visit the About Us tab on the Johnson Controls Careers site at