Lifecycle Marketing Manager

What you'll do to make an impact

• Define user lifecycle journeys, activation milestones, and progression criteria in partnership with Marketing Operations and Product, with distinct programs for general contractors, subcontractors, and suppliers.
• Design, build, and optimize HubSpot workflows for onboarding, activation, plan upgrades from Basic to Premier, retention, and win-back.
• Own lifecycle messaging, copy, cadence, and campaign execution, partnering with Product Marketing and Design on positioning and creative.
• Segment and personalize communications by trade, geography, behavior, and plan, working with Product on the signals that make project recommendations relevant.
• Plan and manage communications across email, in-app messaging, and additional channels where they improve results.
• Run experiments with clear hypotheses, success measures, and appropriate comparison groups to understand the effect on activation, repeat usage, retention, and upgrades.
• Build and maintain lifecycle reporting in partnership with Marketing Operations, including cohort and funnel analysis, and communicate findings to Marketing, Product, and leadership.
• Lead lifecycle program requirements for the planned email platform and user-profile migration, partnering with Marketing Operations, Product, and Engineering on event definitions, consent and suppression needs, vendor evaluation, and launch validation.
• Monitor email engagement, deliverability, and suppression practices, working with Marketing Operations, Product, and Engineering to maintain healthy sending practices.

What you will accomplish in your first 90 days

• Audit existing lifecycle programs, workflows, and data availability, and recommend a prioritized lifecycle roadmap.
• Launch or improve activation programs for general contractor and subcontractor users.
• Establish a lifecycle dashboard with agreed activation definitions and baseline cohort reporting, including 30-, 60-, and 90-day retention where historical data is available.
• Deliver a lifecycle requirements document for the planned migration, including program priorities, required events and attributes, consent and suppression needs, and launch acceptance criteria.

What will make you stand out

• Five or more years of experience in lifecycle marketing, CRM, or marketing automation, ideally in a marketplace, product-led, or SaaS business with a high-volume user base.
• Deep, hands-on HubSpot experience, including workflows, lists, properties, segmentation, and the underlying data model.
• Strong analytical skills, including cohort and funnel analysis, experiment design, and experience using SQL or a business intelligence tool.
• Experience running high-volume email programs, including campaigns and automated sends, with examples of tests you ran and results you improved.
• Experience building behavioral and event-triggered programs.
• A record of setting lifecycle strategy and personally building, launching, and optimizing the programs.
• Strong copywriting skills and the ability to turn product value into clear, relevant customer communications.
• Working knowledge of email deliverability, consent management, suppression practices, and compliance requirements.
• Clear communication and the ability to work effectively with Marketing Operations, Product Marketing, Product, Engineering, Sales, and Customer Success.
• Experience with a customer data platform (CDP).
• Experience with Braze, Iterable, Klaviyo, or a similar orchestration platform.
• Experience supporting an email platform migration or implementing new behavioral data and messaging capabilities.
• Background in B2B marketplaces, construction, or SMB customers.
• Knowledge of email deliverability and compliance requirements.

How we will measure success

Success will be measured by improvements in activation, repeat usage, 90-day retention, and upgrades and reactivation attributable to lifecycle programs, alongside healthy unsubscribe, complaint, bounce, and deliverability metrics.

What's in it for you

Join a company that's just landed on the Inc. 5000 for the sixth year in a row, recognized among America's fastest-growing private companies. You can make an immediate impact as PlanHub moves to dominate the industry!

PlanHub Offers

• An awesome culture where you will be empowered, make an impact, and learn a ton
• Remote friendly
• An excellent benefit package, including medical, dental, vision, and life insurance
• Open time-off policy
• 401(k) plan with a company match

This role offers a base salary of $105,000 - $120,000 per year, depending on experience. This role also includes the benefits described above, including medical, dental, vision, and life insurance, a 401(k) with company match, and an open time-off policy.

• This is a remote position open to candidates located within the United States.
• Candidates must be authorized to work in the United States.
• We are unable to sponsor visas or support employment outside the United States at this time.

PlanHub complies with all applicable laws governing nondiscrimination in employment in every location in which the company operates. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, benefits, training, and development.