LifeLock Lead Product Manager, Core Experiences & AI Assistant

About the Role

LifeLock is growing, and mobile core experiences and AI Assistant are the primary surface where members experience the product every day. We’re looking for a Lead Product Manager to own the core product experiences and lead the build-out of our AI Assistant, a new capability that will redefine how members interact with their identity protection.

This is a senior individual contributor role. You’ll set the direction for the core LifeLock Experiences and as part of that define and evolve the AI Assistant towards an agentic approach, and represent LifeLock mobile in Gen Digital-wide platform initiatives. You’ll work across engineering, design, legal, finance, DTC and marketing to get things built and into members’ hands.

Key Responsibilities

Core Experiences

• Own the Core Experiences roadmap, what gets built, when it ships, and how it sequences against business goals
• Make prioritization calls: features vs. tech debt, scope cuts in a release, sequencing against a small engineering team
• Manage in-app purchase flows, SKU creation, and monetization via IAP a channel
• Drive growth levers: web-to-app conversion and download hooks in onboarding

AI Assistant

• Define the vision and roadmap for an agentic assistant that helps LifeLock members on their identity risks
• Build and own the eval framework: define what good looks like for AI responses, instrument quality metrics, design human and automated eval pipelines, and establish feedback loops that continuously improve the assistant
• Partner with ML/AI engineering to set model behavior standards including accuracy, tone, safety, and response quality
• Instrument the assistant for post-launch learning: flag regressions, surface win/loss patterns, and drive iterative improvement with data

Cross-functional & Platform

• Represent LifeLock mobile in Gen Digital platform initiatives integrated Norton/LifeLock app, shared platform components, Mobile SDK
• Coordinate with Legal, Compliance, Finance, Retention Marketing, and CS to get features across the line
• Build business cases with Finance for major investments; track ROI post-launch

About you

• 10+ years in product management; 4+ years owning a mobile product at scale
• Proven track record shipping consumer mobile features end-to-end
• Direct experience building or scaling an AI/LLM-powered product, including defining eval frameworks, quality metrics, and human feedback pipelines
• Comfort working in a complex, regulated environment (fintech, identity, or security a plus)
• Strong analytical instincts, you define KPIs before launch, not after, and you use data to make calls, not just reports
• Experience with IAP, App Store management, and mobile growth mechanics (ATT, web-to-app, deep linking)
• Able to operate at multiple altitudes: strategy and roadmap one day, grooming tickets and reviewing acceptance criteria the next
• Experience with A/B testing and conversion optimization on mobile purchase flows

Nice to Have

• Familiarity with Gen Digital’s platform (Norton, LifeLock) or adjacent identity/security products
• Prior work on 0>1 features in a large-scale consumer app

Why This Role

• LifeLock has strong product-market fit with a growing member base.
• Mobile is where the experience lives.
• AI is where the experience is going.
• This role sits at both intersections with real ownership, a clear charter, and direct impact on member growth and retention metrics.

Pay and benefits

The annual base salary for this position is expected to be between $220,000 and $250,000. Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off. Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role.

What's Next

• TA Call
• Hiring Manager Interview (Virtual)
• Cross-functional Panel / Product Case Exercise
• Final Interview (Virtual or face-to-face)