Linear/Streaming Lead
- Pay
- $130,000 – $250,000 per year
- Location
- New York, NY
- Job type
- Full-time
- Level
- Director
- Experience
- 5+ years
- Education
- Bachelor's degree
- Listed
- 30 days ago
Skills & highlights for this role
- TV media buying
- media math
- marketing mix modeling
Also useful
- incrementality testing
- multi-touch attribution
What we're up to
Kalshi launched the first regulated financial exchange that allows people to trade on the anticipated outcome of events. We're now looking for the right people to help us continue to grow and scale. Our vision is to allow people to capitalize on their opinions and hedge risks that relate to their everyday lives, from "Will CPI rise more than 0.5% this month?" to "Will 2023 be the hottest year on record?"
We're on a long journey in uncharted territories and are looking for passionate and outlier members excited to embark on this voyage toward building the future of the financial system.
Role Roadmap
Kalshi is seeking a strategic and data-driven TV Lead to own our national and streaming television strategy end-to-end. This individual will plan, buy, and optimize campaigns across linear and connected TV, balancing creative storytelling with performance rigor. They will negotiate directly with networks and platforms, manage agency and vendor relationships, and use data to continually refine spend efficiency and impact. The ideal candidate combines media expertise with an entrepreneurial mindset, helping position Kalshi as a category-defining brand through smart, measurable TV investment.
Key Responsibilities
Media Strategy & Buying
- Develop, execute, and optimize Kalshi's TV buying strategy across national and local markets
- Plan and manage media buys across linear TV, CTV/OTT, and emerging video platforms to drive efficient customer acquisition
Market & Audience Analysis
- Analyze audience data, ratings, reach/frequency, and performance metrics to inform smart buying decisions
- Identify high-value placements and inventory opportunities based on audience behavior and Kalshi's target customer segments
Campaign Execution & Optimization
- Own end-to-end campaign execution: forecasting, negotiating rates, securing inventory, trafficking spots, and ensuring accurate delivery
- Monitor pacing and performance in real time; quickly adjust flighting, placements, and spend to maximize ROI
Vendor & Network Relationships
- Build and maintain strong relationships with networks, stations, DSPs, and media partners
- Negotiate rates, added value, and make goods to ensure Kalshi receives premium placement and maximum efficiency
Cross-Functional Collaboration
- Partner closely with Growth, Analytics, Creative, and Product Marketing to ensure TV strategy aligns with broader acquisition goals
- Work with analytics teams to interpret results and translate insights into actionable next-steps
Performance Reporting & Insights
- Develop detailed post-buy analyses, performance reports, and recommendations for future cycles
- Translate campaign performance into clear insights for senior leadership
Budget Management
- Own TV/media budgets-forecasting, allocating, and managing spend across channels and timeframes
- Ensure campaigns deliver within budget while meeting efficiency targets
Testing & Innovation
- Design and run structured tests across networks, formats, audience segments, and dayparts to expand Kalshi's playbook
- Stay ahead of trends in TV and CTV buying, measurement, attribution, and marketplace shifts
Qualifications
- 5-10+ years of experience in TV/media buying (linear + CTV/OTT), ideally in a performance-driven environment
- Strong understanding of media math, TV measurement, and attribution (e.g., MMM, MTA, incrementality)
- Demonstrated ability to manage multi-million-dollar budgets efficiently and strategically
- Established relationships with networks, stations, and media vendors a strong plus.
- Proven experience optimizing campaigns based on data and measurable KPIs.Excellent negotiation skills, analytical thinking, and attention to detail
- Ability to thrive in a fast-paced, experimentation-heavy environment
- Bachelor's degree required; relevant marketing, advertising, or communications background preferred
Salary Range
$130,000 to $250,000
This salary range is based on the current available market data and represents the expected range for this role. Kalshi has minimal hierarchy and few titles, but has broad ranges of experience represented within roles. Should you have compensation expectations that exceed these bands, we'd love to hear from you and would welcome a conversation.
Our Culture
We are a group of people who work hard and get things done, and we're looking for more people like that! Meritocracy is at our core, and we value people who take ownership and figure (usually hard) things out. We think of Kalshi as a family bound together by our mission: we believe that this is the best (and most fun!) way to work. Kalshians are, by far, Kalshi's largest asset and we're obsessed with growing and investing in our people.
Equal opportunity and legal notices
Kalshi is committed to creating a culture of inclusion and belonging, and we are proud to be an equal opportunity employer. We believe it is our collective responsibility to uphold these values and encourage candidates from all backgrounds to join us in our mission.
All qualified applicants will be treated with respect and receive equal consideration for employment without regard to race, color, creed, religion, sex, gender identity, sexual orientation, national origin, disability, uniform service, veteran status, age, or any other protected characteristic per federal, state, or local law.
If you are passionate about what you do and want to use your talents to support our mission and values, we'd love to hear from you.
From Kalshi's careers page, first listed on Rolev.ai on October 10, 2026. Rolev.ai is not the employer.
How Rolev.ai helps with this application
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Common questions
What is the salary for the Linear/Streaming Lead role at Kalshi?
The Linear/Streaming Lead posting at Kalshi states compensation of $130,000 – $250,000 per year. It is listed as a full-time position. Final pay may depend on location, experience, and interview evaluation on Kalshi's official career site.
Where is the Linear/Streaming Lead job at Kalshi located?
This Linear/Streaming Lead position at Kalshi is located in New York, NY. Always check Kalshi's application page for specific state eligibility or relocation policies.
What qualifications are required for Linear/Streaming Lead at Kalshi?
For the Linear/Streaming Lead role, Kalshi highlights 5+ years of relevant experience; a bachelor's degree; experience with TV media buying, media math, marketing mix modeling. Rolev.ai can score your existing resume against these requirements and show any skill gaps before you apply.
How do I apply for the Linear/Streaming Lead position at Kalshi?
This listing links directly to Kalshi's Greenhouse application page. You can apply directly on Kalshi's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Greenhouse application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.