Manager, Analytics & Insights - Programmatic

The Role

The Programmatic Analytics and Strategy team at Zeta Global provides actionable insights to both external customers and internal teams. As Manager, you will oversee a team of two analysts while taking a lead role in priority accounts and media and analytics strategy. You will design measurement frameworks and drive complex testing initiatives including brand lift, incrementality, and A/B experimentation. Alongside your client's work, you will develop your team's capabilities through day-to-day coaching, mentorship, and training.

Depending on your location, this role could be hybrid (NYC, Fort Lauderdale, Nashville, LA, San Francisco) or remote.

Responsibilities

Strategy & Client Leadership

• Take a lead role on priority and complex accounts, helping shape the analytics and media strategy narrative for client engagements.
• Partner with Sales and Customer Success to identify new business opportunities, support pitches, and expand scope within existing accounts.
• Consult with clients on the development and alignment of marketing programs across online channels, translating business challenges into analytical solutions.
• Lead client-facing communication around campaign strategy, performance insights, and optimization recommendations with a compelling storytelling approach.
• Partner with Customer Success leads to execute the QBR process end-to-end including setting timelines, maintaining quality standards, and ensuring analysts are prepared to present insights that drive meaningful client conversations.
• Communicate campaign optimization results to clients to prove value against original business goals.

Measurement, Testing & Analytics

• Design and own measurement frameworks that define how success is tracked, reported, and communicated across client portfolios.
• Lead the design and execution of complex testing programs including brand lift studies, incrementality testing, and A/B experimentation.
• Establish testing methodologies, reporting requirements, and optimization modeling requirements to ensure full campaign impact and efficiency.
• Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence.
• Review performance of models across revenue, performance, and pacing - identifying opportunities and flagging risks proactively.
• Work with internal teams and stakeholders to determine that measurement tools and products are appropriate for addressing client business challenges.
• Develop innovative measurement tools and solutions that advance the team's analytical capabilities.
• Provide feedback to Product and Engineering teams on automation and model features to advance reliability, reach, and effectiveness of programmatic campaigns.

Team Management & Development

• Manage a small team of analysts, supporting their day-to-day workload, quality of output, and professional growth
• Mentor and train team members on analytical best practices, platform tools, client communication, and media strategy.
• Review and provide feedback on analyst deliverables before they reach clients or senior stakeholders.
• Foster a collaborative, high-performance team environment that encourages knowledge sharing and continuous learning.
• Delegate effectively to free up bandwidth for strategic priorities while ensuring everything under your purview runs smoothly.

Desired Skills and Experience

• 5+ years of experience in a digital media, programmatic analytics, or related role.
• Experience mentoring or informally leading peers; prior direct management experience a plus but not required.
• Deep experience in digital media strategy and programmatic analytics.
• Proven track record designing and executing measurement frameworks and complex testing programs (brand lift, incrementality, A/B).
• Experience pulling and synthesizing audience insights reports.
• Client-facing experience with a demonstrated ability to lead strategic conversations.

Technical Skills

• Extensive experience with SQL and Excel / pivot tables.
• Excellent presentation, visualization, and storytelling skills with PowerPoint.
• Experience with VBA/Excel Macros, Tableau, Python, SAS, or other data manipulation tools a plus.
• Technical acumen to design campaigns that optimize the use of our technology platform.
• Excellent diagnostic skills.

Leadership & Soft Skills

• A great communicator who can convey complex technical concepts in simple, compelling terms to both clients and team members.
• Strong aptitude for media strategy with the ability to contextualize concepts for client audiences.
• Ability to prioritize and delegate across several high-profile accounts simultaneously.
• High degree of creativity, attention to detail, self-motivation, and drive.
• Enthusiastic team player with a penchant for collaboration, knowledge sharing, and developing others.
• Comfortable in a rapidly evolving, startup-style environment.
• Data-driven, technically curious, and self-starting.
• Professional oral and written communication skills.

Education

• Bachelor's degree in business, Finance, Economics, Statistics, Marketing, or equivalent experience.
• Bonus - Master's degree or equivalent in Business, Finance, Economics, Statistics, Marketing, or equivalent experience.

Benefits & Perks

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity and Stock Purchase Plan
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

Salary Range

The salary range for this role is $110,000 - $130,000 depending on location and experience.

People & Culture at Zeta

We're committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another.

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