Manager, Business Analytics
- Pay
- $90,000 – $105,000 per year
- Location
- New York, NY
- Job type
- Full-time
- Level
- Lead / Staff
- Experience
- 3+ years
- Listed
- 30 days ago
Skills & highlights for this role
- Tableau
- Excel
- campaign analytics
- KPI frameworks
Also useful
- SQL
- media performance measurement
Stated benefits & perks
- Medical
- Dental
- 401k
- Life insurance
- Disability
Position Summary
The Manager, Business Analytics - HCP & DTC Client Solutions will support campaign analytics, measurement, reporting, and optimization initiatives across both HCP and DTC / patient media programs for a major healthcare client. This role will focus on delivering actionable analytics, managing day-to-day reporting workflows, and supporting cross-channel measurement and optimization efforts.
The Manager will work closely with Business Analytics leadership, Audience Intelligence, Data Science, Comms Design, Investment, and client teams to ensure analytics deliverables are timely, accurate, scalable, and actionable. The role requires strong analytical capabilities, attention to detail, operational rigor, and the ability to translate data into meaningful business insights.
This position is ideal for someone who combines strong campaign analytics experience with an interest in healthcare marketing, omnichannel analytics, and measurement innovation.
Responsibilities
Campaign Analytics & Reporting
- Support analytics and reporting initiatives across HCP and DTC / patient campaigns
- Develop and maintain:
- dashboards
- campaign reporting
- KPI tracking
- analytical summaries
- optimization reports
- Monitor campaign performance and identify trends, risks, and optimization opportunities
- Ensure accuracy and consistency of analytics deliverables across channels and campaigns
Measurement & Accountability Support
- Support implementation of client-specific measurement plans and KPI frameworks
- Assist with cross-channel measurement initiatives spanning:
- HCP media
- DTC media
- audience activation programs
- omnichannel campaigns
- Help operationalize analytics workflows supporting campaign accountability and optimization
- Support reporting automation and standardization efforts
Insight Generation & Optimization
- Analyze campaign and audience performance data to generate actionable insights
- Identify opportunities to improve:
- audience engagement
- media efficiency
- channel performance
- optimization effectiveness
- Partner with Audience Intelligence, Investment, and Comms Design teams to support optimization recommendations
- Help translate analytics into business-focused narratives and recommendations
Workflow & Operational Management
- Manage day-to-day analytics workflows and reporting timelines
- Coordinate deliverables across analytics, audience, data management, and activation teams
- Ensure timely delivery of recurring and ad hoc analytics requests
- Support process improvement initiatives that improve efficiency and scalability
Cross-Functional Collaboration
- Partner closely with:
- Business Analytics leadership
- Audience Strategy
- Data Science
- Data Management
- Comms Design
- Investment teams
- Support integration of analytics into broader campaign planning and optimization processes
- Help maintain alignment between reporting, measurement, and business objectives
Advanced Analytics Support
- Support implementation of emerging measurement methodologies including:
- attribution
- audience quality analysis
- incrementality
- digital optimization frameworks
- Collaborate with Data Science and Audience Intelligence teams on advanced analytics initiatives
- Stay informed on healthcare analytics and media measurement trends
Required Skills & Experience
- 3-5 years of experience in analytics, business intelligence, campaign analytics, or media analytics
- Healthcare/pharma analytics experience preferred
- Strong understanding of:
- HCP media ecosystems
- DTC / patient engagement analytics
- campaign reporting
- media performance measurement
- Experience with:
- Tableau or BI platforms
- Excel
- SQL preferred
- Familiarity with:
- campaign analytics
- KPI frameworks
- audience analytics
- optimization reporting
- Strong analytical, organizational, and communication skills
- Ability to manage multiple priorities in a fast-paced client environment
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.
Employment Transparency
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
- For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email.
- Salary Range $90,000—$105,000 USD
Equal opportunity and legal notices
It is our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
From Omnicom Media's careers page, first listed on Rolev.ai on October 10, 2026. Rolev.ai is not the employer.
How Rolev.ai helps with this application
Rolev.ai is a job search and application tool for US job seekers. For this Manager, Business Analytics role at Omnicom Media, it shows how your resume fits, tailors your resume to the posting, and prepares the application for you to review.
See how you fit
Openings from employer career sites are ranked against your whole resume—and searchable inside Claude, ChatGPT, and Cursor via Rolev.ai MCP.
Tailor without inventing
Every change to your resume is checked against your original. New experience goes in only with your yes—zero fabricated claims.
Draft the full kit
Tailored and Full Match resumes, role-specific cover letters, and answers to employer screening questions are prepared in seconds.
1-Click Extension Autofill
The Chrome extension fills the employer's Greenhouse, Workday, Lever, or Ashby form in 1 click. You review it and press Submit.
Common questions
What is the salary for the Manager, Business Analytics role at Omnicom Media?
The Manager, Business Analytics posting at Omnicom Media states compensation of $90,000 – $105,000 per year. It is listed as a full-time position. Final pay may depend on location, experience, and interview evaluation on Omnicom Media's official career site.
Where is the Manager, Business Analytics job at Omnicom Media located?
This Manager, Business Analytics position at Omnicom Media is located in New York, NY. Always check Omnicom Media's application page for specific state eligibility or relocation policies.
What qualifications are required for Manager, Business Analytics at Omnicom Media?
For the Manager, Business Analytics role, Omnicom Media highlights 3+ years of relevant experience; experience with Tableau, Excel, campaign analytics, KPI frameworks. Rolev.ai can score your existing resume against these requirements and show any skill gaps before you apply.
How do I apply for the Manager, Business Analytics position at Omnicom Media?
This listing links directly to Omnicom Media's Greenhouse application page. You can apply directly on Omnicom Media's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Greenhouse application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.