Manager, Digital Activation
- Location
- New York, NY
- Listed
- 3 days ago
About the role
- Agency: Hearts & Science
- Job Function: Media
- Job Subfunction: Performance Media
Overview
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
Responsibilities
As a Manager on our Digital Activation team, you will play a key role in developing plans and executing digital buys by ensuring that pacing, performance and the Digital Activation Process is activated correctly across the area of responsibility is the primary focus of this job.
Core responsibilities include, but are not limited to the following
- Ensuring the implementation of the Digital Planning & Optimization Process across programmatic and direct buying
- Overseeing and directing the day to day operations of the activation team
- Effectively managing budget
- Providing inputs and guidance around campaign design, including requirements for success and optimal use of demand side platforms
- Working side-by-side with broader activation team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective
- Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients
- Direct billing and reconciliation process for programmatic
- Implementing Business Intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)
- Providing expert consultation to vendors, internal teams, and clients
Qualifications
- Minimum 3 years of experience and expert knowledge of digital programmatic buying (YouTube) and hands-on experience using DV360
- Experience managing a small team and juggling multiple people and work priorities
- Experience working with across several media channels is preferred and a curiosity in emerging media platforms
- Experience with client-facing interaction
- Experience working with large data sets and understanding of methodologies for evaluating data
- Hands-on experience with data visualization tools, including Tableau
- Ability to effectively manage costs while exceeding performance and viewability goals
- Excellent interpersonal and communication skills, ability to distill key ideas for non-digitally-centric teams
- Proven ability to work with and influence cross-functional teams
- Strong knowledge of MS Excel and ability to coach others in shortcuts
- Working knowledge of third-party verification tools, including DoubleVerify $50,000 - $95,000
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
- Omnicom is committed to hiring and developing exceptional talent.
- We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do.
- We strongly believe that celebrating what makes us different makes us better together.
- Join us—we look forward to getting to know you.
- We will process your personal data in accordance with our Recruitment Privacy Notice.
Equal opportunity and legal notices
For US Job Seekers
It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
From Interpublic's careers page, first listed on Rolev.ai on November 6, 2026. Rolev.ai is not the employer.
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Common questions
Where is the Manager, Digital Activation job at Interpublic located?
This Manager, Digital Activation position at Interpublic is located in New York, NY. Always check Interpublic's application page for specific state eligibility or relocation policies.
How do I apply for the Manager, Digital Activation position at Interpublic?
This listing links directly to Interpublic's Workday application page. You can apply directly on Interpublic's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Workday application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.