Manager, Growth Marketing - Retail Media & SEO

Responsibilities

• Own Supergoop!'s SEO strategy end-to-end - technical SEO, on-page optimization, content strategy, and organic keyword performance - to drive qualified traffic and revenue to our DTC site.
• Own day-to-day engagement with our retail media partners planning, campaign execution, optimization, reporting, and quarterly business reviews. Act as the primary point of contact between Supergoop!, our retail partners, and our media agency.
• Build and execute the retail media investment strategy - recommending which retail media networks to invest in (Roundel, Amazon Ads, Sephora Media Network, Ulta, etc.), at what level, and against which priorities to maximize sell-through and ROAS.
• Partner closely with the DTC, Content, and Education teams to ensure that we're optimized for organic discovery, inclusive of SEO and AEO. Coordinate on landing pages, content, PDP optimization, and cross-channel measurement.
• Liaise with retail media network partners and agency contacts to manage day-to-day performance, troubleshoot in-flight, and surface new opportunities.
• Analyze performance data across retail media and SEO - ROAS, sell-through, share of voice, organic traffic, keyword rankings - and synthesize insights into clear reporting for senior leadership.
• Brief in retail media creative assets and work closely with Creative, Brand, and Project Management to ensure on-brand, on-time delivery and apply best practices for retail-specific performance creative.
• Partner with Sales and Retail Marketing to align retail media investment with key account priorities, promotional moments, and CoOp opportunities.
• Manage retail media invoices, monthly budget accruals, and SEO tooling spend in coordination with Finance.
• Stay current on beta offerings, emerging retail media networks, and SEO algorithm changes - identify new testing opportunities and bring forward recommendations.
• Perform competitive analysis across both retail media presence and organic search to identify gaps and opportunities.

Qualifications/Experience

• Bachelor's degree or equivalent work experience.
• 5+ years of experience in retail media, SEO, and/or growth marketing - on the brand, retailer, or agency side. Experience working for a DTC and/or retailer-distributed beauty or CPG brand strongly preferred.
• Hands-on experience managing retail media network programs; direct experience with Roundel strongly preferred. Familiarity with Amazon Ads, Sephora Media Network, Ulta, and other beauty retailer networks is a plus.
• Strong SEO foundation across technical SEO, content SEO, and on-page optimization.
• Proven track record of driving measurable growth - organic traffic, retailer sell-through, ROAS - for a small to mid-sized brand.
• Proficiency in retailer reporting dashboards (Roundel, Amazon Ads Console, etc.).
• Experience managing meaningful media budgets and making channel-level investment recommendations.
• Well versed in media KPIs across both upper and lower funnel; deep understanding of how retail media and organic search performance tie back to overall business results.
• Strong cross-functional collaboration skills, especially with DTC/site, Sales, Creative, and Brand partners.
• Curious, detail-oriented, and a self-starter who can operate independently while staying tightly aligned with leadership.

Starting Annual Salary Range

$115,000/year + 10% bonus potential

Supergoop! shines bright for you and offers US based full-time employees

• Comprehensive Health Benefits
• Generous Paid Time Off Policy
• 401k with Company Match
• Product Discounts
• Employee Referral Program
• Company and Team Off-Sites