Manager, Licensing and Consumer Products
- Location
- Charlotte, NC · On-site
- Job type
- Full-time
- Level
- Lead / Staff
- Experience
- 5+ years
- Education
- Bachelor's degree
- Listed
- 23 days ago
Skills & highlights for this role
- licensing management
- apparel product development
- merchandising
Also useful
- sports or entertainment merchandise
- event merchandise programs
What You'll Do
- Manage day-to-day relationships with assigned apparel and headwear licensees, serving as a primary business contact.
- Lead product development, licensing approvals, and commercialization timelines to support successful product launches.
- Identify opportunities to grow licensed apparel and headwear categories while maintaining alignment with NASCAR brand standards.
- Partner with licensees to develop merchandise assortments that reflect fan demand, industry trends, and business objectives.
- Support merchandise programs tied to NASCAR events, tracks, drivers, and other licensed properties.
- Collaborate with trackside merchandise operators and internal stakeholders to execute event-specific merchandise strategies.
- Monitor category, retail, and event performance to identify opportunities for improvement and growth.
- Partner with Brand and Creative teams to communicate design direction, product priorities, and merchandising recommendations.
- Support revenue forecasting, budget planning, and business reporting for assigned licensees.
- Prepare presentations, account updates, and business recommendations for Licensing leadership.
- Collaborate with Licensing, Marketing, Brand, Legal, Track Operations, and external partners to support program success.
- Manage multiple projects and priorities while maintaining strong communication, organization, and attention to detail.
- Support strategic initiatives and special projects that contribute to the growth of NASCAR's licensing business.
Pay and benefits
Bachelor's degree or equivalent combination of education and experience. At least 5 years of experience in licensing, apparel, merchandising, product development, retail, category management, account management, or a related field. Strong understanding of apparel product development, merchandising, and commercialization processes. Experience managing external partners, licensees, vendors, or client relationships.
Strong project management, organizational, and communication skills. Ability to manage multiple priorities and meet deadlines in a fast-paced environment. Proficiency with Microsoft Excel, PowerPoint, and business reporting tools. Experience in sports, entertainment, branded consumer products, or retail environments preferred.
Familiarity with licensed apparel, headwear, merchandise planning, or event merchandise programs preferred. Knowledge of NASCAR, motorsports, or sports fan merchandise is a plus. Ability to travel up to 10%, including weekends, as business needs require. Why This Role? This is an opportunity to help shape how NASCAR shows up in fans' everyday lives through licensed apparel and consumer products.
You'll work directly with leading merchandise partners to bring products to market, support memorable event experiences, and contribute to the growth of one of the most recognized brands in sports and entertainment. Behind every race weekend are talented people helping shape the future of sports and entertainment. If you are ready to make an impact alongside passionate teammates, we encourage you to apply.
Our people are the key to our success. That is why we offer competitive compensation, a comprehensive benefits package focused on wellness, and opportunities to grow and develop both personally and professionally. Follow us on LinkedIn and X for future opportunities and company news. We are looking for your voice, your ideas, and your perspective.
To help us get to know you accurately and keep the process fair for everyone, we ask that interviews and assessments be completed without the support of AI-generated content or automated assistance.
About Nascar
At NASCAR, you will work alongside passionate people creating experiences fans feel and helping shape the future of sports and entertainment. NASCAR is seeking a Manager, Licensing and Consumer Products to drive the execution and growth of its licensed apparel and headwear business while helping deliver products that connect fans to the sport both at events and in everyday life.
The Manager, Licensing and Consumer Products is responsible for managing key licensing relationships, supporting merchandise strategy, and executing consumer products initiatives across NASCAR's apparel and headwear categories.
This role partners closely with licensees and internal stakeholders to bring products to market, optimize merchandise performance, support event-specific programs, and identify opportunities that enhance the fan experience while driving business growth. This position is based in Charlotte, NC and requires up to 10% travel, including weekends, as business needs require.
Equal opportunity and legal notices
NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner.
In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.
From Nascar's careers page, first listed on Rolev.ai on October 18, 2026. Rolev.ai is not the employer.
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Common questions
Where is the Manager, Licensing and Consumer Products job at Nascar located?
This Manager, Licensing and Consumer Products position at Nascar is located in Charlotte, NC (On-site). Always check Nascar's application page for specific state eligibility or relocation policies.
What qualifications are required for Manager, Licensing and Consumer Products at Nascar?
For the Manager, Licensing and Consumer Products role, Nascar highlights 5+ years of relevant experience; a bachelor's degree; experience with licensing management, apparel product development, merchandising. Rolev.ai can score your existing resume against these requirements and show any skill gaps before you apply.
How do I apply for the Manager, Licensing and Consumer Products position at Nascar?
This listing links directly to Nascar's Workday application page. You can apply directly on Nascar's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Workday application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.