Manager, Marketing Automation Optimization & Experimentation

About the role

Are you looking for a place where you can bring your passion for helping shape and execute the marketing automation vision across Neighborly brands, driving customer engagement, lifecycle marketing performance, and business growth through data-driven strategy and continuous optimization?

Welcome to Neighborly-the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level.

The Manager, Marketing Automation Optimization & Experimentation is responsible for building and operationalizing a rigorous culture of experimentation across the Marketing Automation team.

This role owns the strategy, roadmap, measurement approach, and learning agenda for continuously improving email and other automated customer experiences across targeting, audience selection, creative, offers, personalization, timing, frequency, triggers, journeys, and decisioning.

The role translates business questions into testable hypotheses, designs credible experiments, and ensures results lead to clear decisions and scalable improvements. Email is the immediate primary focus, with successful methodologies extended to SMS and other channels over time.

The Manager partners closely with Marketing Automation Operations, Analytics, Data, Creative, Brand Marketing, and other cross-functional teams to connect experimentation with customer engagement, conversion, retention, incremental revenue, and long-term customer value. Bring your experience and be empowered to innovate.

As a Manager, Marketing Automation Optimization & Experimentation on the Marketing team, a typical day for you will include: Help develop and execute the Marketing Automation strategy and optimization roadmap across Neighborly brands.

Audit existing customer journeys, campaigns, and automations to identify optimization opportunities and implement a structured testing program to continuously improve performance through A/B, multivariate, and holdout testing. Develop and manage a structured testing roadmap, including A/B testing, multivariate testing, holdout testing, and iterative optimization initiatives.

Analyze campaign performance, customer behavior, and engagement trends to identify actionable recommendations that improve business outcomes. Create detailed campaign briefs for the Operations team, outlining business objectives, target audiences, messaging strategy, personalization requirements, testing plans, and success metrics. Bring your skills and be inspired to achieve success.

Required Qualifications

Bachelor's degree in Marketing, Business Administration, Analytics, or a related field; 5+ years of experience in Marketing Automation, CRM/Lifecycle Marketing, Campaign Strategy, Digital Marketing, or a related field, with a proven track record of driving customer engagement and business performance.

Experience developing and executing marketing automation strategies, customer lifecycle programs, and journey optimization initiatives across email, SMS, and other digital channels. Experience auditing and optimizing customer journeys, campaign workflows, and automated programs to improve engagement, conversion, retention, and customer value.

Hands-on experience designing and managing testing and experimentation programs, including A/B testing, multivariate testing, holdout testing, and iterative optimization methodologies. Experience defining measurement plans, KPIs, test readouts, and actionable recommendations in partnership with analytics or data teams.

Pay and benefits

Experience operating experimentation programs across multiple brands, business units, customer segments, or markets. Experience with enterprise marketing automation or customer engagement platforms and associated analytics and reporting tools. Experience evaluating incrementality and downstream business impact beyond channel engagement metrics.

Experience building shared testing standards, experimentation repositories, playbooks, or centers of excellence. Work Environment & Schedule: Full-time, Monday-Friday, 8:00 AM-5:00 PM CT. Hybrid work model Office locations: 500 E John Carpenter Fwy, Irving, TX 1010 N University Parks Drive, Waco, TX. Competitive Pay: Commensurate with experience.

Benefits

Comprehensive benefits offerings available through Neighborly; Neighborly | Benefits Guide Financial

Benefits

Equity and bonus opportunities. Physical

Requirements

• The physical demands described here are representative of those required to successfully perform the essential functions of this role.
• The Associate must be able to stand and sit in an office environment; see, hear, and communicate effectively; and use standard office equipment and computers.
• This role also requires the ability to lift and move equipment, supplies, and materials, including items weighing up to 25 pounds.

• The Associate is exposed to typical office working conditions.
• These statements are intended to describe the general nature and level of work performed and are not an exhaustive list of all responsibilities.
• We reserve the right to modify this job description at any time.

We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self. Not the right opportunity for you? Share this job with a friend and follow us on LinkedIn for future opportunity updates. Brand: Neighborly - USA Shared Services