Manager, Marketing Planning And Strategy - Content Strategy Manager

Position Summary

The Manager, Marketing Planning and Strategy (Content Strategy Manager), plays a pivotal role in developing and executing Vizio's WatchFree+ service by leveraging customer insights and data analytics to drive content strategy. This role involves forecasting content performance, coordinating cross-functional teams, and overseeing budget allocation in alignment with strategic objectives. The position requires strong leadership to mentor team members, foster collaboration, and drive continuous improvement.

What you'll do

• Manage the content budget, track spending, and address performance issues proactively.
• Develop and support ongoing performance reporting & engagement forecasting for Vizio WatchFree+.
• Create strategy documents, recommending target audiences, objectives, budgets, and timelines for content tactics.
• Support Content Acquisition team members in forecasting deals and driving comp analyses for films, TV series, FAST channels, & more
• Partner with the Head of Content on key strategic areas, interfacing with key cross-functional executives to support WatchFree+ growth.
• Coach and mentor team members to enhance skills and support development.

What you'll bring

• Proven experience in content strategy, content development, and/or content acquisition.
• Strong analytical skills to leverage customer data and market insights for informed decision-making.
• Ability to create financial models from the ground up
• Expertise in managing budgets and tracking performance metrics to optimize ROI.
• Cross-functional expertise; ability to work easily with Product, Ads, Analytics, Finance, & Marketing teams.
• Skilled in using business intelligence tools such as Tableau and Excel for data analysis and reporting.
• Demonstrated leadership in coaching and mentoring team members to achieve business goals.

Pay and benefits

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

The annual salary range for this position is $96,000.00 - $186,000.00

Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include

• Stock

Minimum Qualifications

• Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
• Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years' experience in marketing or related field.

Preferred Qualifications

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

• Marketing or related field
• Masters: Business Administration
• Primary Location...

6701 Center Dr W, Ste E_h Los Angeles, CA 90045-1535, United States of America