Manager of Digital Advertising

About the role

The Manager of Digital Advertising is responsible for leading the Digital Advertising team and ensuring that operational processes are implemented, standardized, and maintained across all current and future team members. This individual is accountable for designing and executing processes that drive retention, account performance, and client satisfaction. The role requires strong leadership, operational oversight, and the ability to deliver results aligned with company goals. This is a full-time remote position.

Essential Functions

• Manage and develop a team of digital advertising consultants to achieve company metrics including churn rate, budget goals, monthly contact rate, and account performance
• Hire, terminate, and oversee employees while developing training curriculum for Digital Advertising Trainees and the broader team
• Conduct regular one-on-one meetings to ensure continuous feedback and professional growth
• Act as a primary escalation point for high-profile clients and complex account issues
• Oversee budget management and updates on a monthly basis
• Maintain KPI reports to be shared with senior management
• Ensure accurate monthly billing and reconciliation reporting in partnership with the billing team
• Hold Digital Advertising Supervisors accountable for ensuring their teams meet company KPIs on a weekly and monthly basis
• Support OEM digital advertising programs in collaboration with the OEM team
• Train, coach, and mentor digital advertising consultants to deliver outstanding client service and maximize account retention
• Identify at-risk clients and develop strategies to mitigate churn and improve performance outcomes
• Design and implement process improvements with department leadership to increase efficiency and drive innovation
• Identify opportunities and collaborate with Specialist Managers and teams to improve support for consultants so they may focus on client strategy and relationships.
• Work cross-functionally with other client-facing teams to ensure alignment on process and that team members are proactively working with their website, sales and SEO counterparts.

Required Skills/Experience

• Bachelor’s degree or equivalent experience
• 7 years’ experience in digital ad operations and programmatic advertising
• 5 years’ experience in management role
• Demonstrated success managing multiple digital advertising clients
• Advanced proficiency with Google Analytics, Google Ads, Bing Ads, and Facebook Ads Manager
• Strong knowledge of Search Engine Marketing (SEM)
• Excellent communication skills with high attention to detail and proven ability to meet deadlines

Preferred Skills/Experience

• Automotive industry experience
• Background working in a fast-paced, high-growth environment
• Strong organizational skills with the ability to prioritize changing demands
• Dependable, adaptable, and proactive in solving problems

• #LI-Remote
• This position is open to US residents only.

Pay and benefits

The targeted salary range for this position is $62,800 - $91,550.

The posted salary range for this position may be adjusted based on job-related factors permitted by law, such as experience and training; internal pay equity; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions.

Perks and Benefits

Aside from the awesome people you will get to interact with on a daily basis, we offer a number of benefits, including:

• Medical, dental and vision insurance
• Company matched 401K plan
• Flexible PTO + Sick Leave
• 6 weeks paid Parental Leave
• 8 Paid National Holidays
• Company-paid basic Life Insurance
• Voluntary supplemental Life Insurance
• Voluntary long-term/short-term disability insurance
• Voluntary Pet Insurance
• Optional Healthcare/Dependent Care FSA Account