Manager, Paid Search

About the role

• Agency: PHd
• Job Function: Media
• Job Subfunction: Performance Media

About the role

Our thriving paid search team combines collaboration, innovation, and a shared passion for data-driven marketing. Team members are supported and empowered to excel while contributing to collective success. Search practitioners also benefit from the Omnicom Search Center of Excellence through training, development, best-practice sharing, access to tools, and collaboration.

The Manager, Paid Search leads the management and performance of paid search campaigns and works with the Director on strategic initiatives and the account testing roadmap. The role requires strong attention to detail, a focus on delivering client value, and the ability to serve as a central point of contact who facilitates clear communication and information sharing.

Responsibilities

• Lead day-to-day paid search campaign management, including keyword strategy, bidding, budgeting, performance analysis, and ongoing optimization to meet or exceed client revenue goals.
• Partner with the Director on strategic initiatives and the account testing roadmap; lead asset-creation strategy with a test, learn, and scale approach.
• Monitor campaign delivery and measurement, troubleshoot issues, and ensure tracking and ad delivery are working as intended; quality-check paid search account-management deliverables before they reach clients.
• Prepare and present clear performance reports and insights; provide regular project-status updates that surface progress, risks, and challenges.
• Serve as a primary point of contact for internal stakeholders, documenting partner and client meeting feedback, decisions, and follow-up actions.
• Serve as primary point of contact for clients for executional campaign questions and day-to-day troubleshooting
• Lead monthly billing and reconciliation, including invoice preparation, platform and campaign-type spend breakouts, planned-versus-actual budget comparisons, and identification of over- or underspend. Forecast how variances and incremental budgets should be applied to future periods.
• Maintain planned and actualized budgets in relevant planning systems and media grids; use actual performance and campaign-type allocations to replan future months. Maintain daily and weekly pacing, revenue and spend tracking, in-month underspend or overspend rollovers, and geographic spend and impression reporting.
• Support annual campaign taxonomy and UTM updates using approved references and tools; coordinate updates to campaign tracking parameters as new taxonomy processes are implemented.
• Analyze campaign performance using week-over-week revenue and spend trends; craft actionable insights, track current weekly budgets
• Lead optimization update distribution with relevant internal and international teams, coordinating with social teams on shared performance updates.
• Maintain an optimization log for major account changes and support campaign ad-copy relaunches using approved copy and bulk-upload processes.

Qualifications

• Highly proficient in Prisma
• Experience supporting paid search for retail or e-commerce brands, with an understanding of retail seasonality, promotions, and product-focused campaigns
• Strong analytical and critical-thinking skills, with a passion for testing, learning, and scaling effective approaches.
• Strong communication, organization, attention to detail, problem-solving, and collaboration skills; contributes to a positive team dynamic.
• Results-driven, eager to learn and develop new skills, and able to thrive in a fast-paced agency environment.
• Relevant post-secondary education, training, or equivalent experience.
• At least 3 years of relevant paid search management experience, including at least 1 year of team-management experience.
• Advanced working knowledge of Google Ads, Microsoft Ads, Performance Max, and scripts; hands-on experience managing campaigns in Google Ads and Microsoft Ads.
• Hands-on experience with a bid-management platform such as Search Ads 360 (SA360) or Revvim
• Proficiency with analytics platforms such as Google Analytics, and familiarity with ad-server tracking setups, Floodlight tags, and QA of ad delivery and tracking.
• Highly proficient in Microsoft Office applications and able to learn and apply new software and tools quickly.

Preferred Certifications

• Google Ads Search Certification
• Microsoft Ads Certification
• Google Search Ads 360 Certification
• AI-Powered Shopping Ads Certification
• Google Analytics Certification
• AI-Powered Performance Ads Certification $50,000 - $95,000

Additional information

To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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