Zeta Global
Direct Greenhouse career site

Manager, Programmatic Analytics and Strategy

Pay
$135,000 per year
Location
New York, NY
Listed
Today

The Role

Zeta Global Corp seeks a Manager, Programmatic Analytics and Strategy in NYC to provide actionable insights to both external customers and internal teams.

  • Handle priority accounts and media and analytics strategy.
  • Design measurement frameworks and drive complex testing initiatives including brand lift, incrementality, and A/B experimentation.
  • Shape the analytics and media strategy narrative for client engagements.
  • Consult with clients on development and alignment of marketing programs across online channels, translating business challenges into analytical solutions.
  • Lead client-facing communication around campaign strategy, performance insights, and optimization recommendations with a compelling storytelling approach.
  • Partner with Customer Success leads to execute the QBR process end-to-end including setting timelines and maintaining quality standards.
  • Design and own measurement frameworks that define how success is tracked, reported, and communicated across client portfolios.
  • Establish testing methodologies, reporting requirements, and optimization modeling requirements to ensure full campaign impact and efficiency.
  • Review performance of models across revenue, performance, and pacing. Identify opportunities and flagging risks proactively.
  • Develop measurement tools and solutions that advance the team's analytical capabilities.
  • Use experience in digital media strategy and programmatic analytics for consumer marketing.
  • Use experience pulling and synthesizing audience insights reports.
  • Use Python, SQL, Cursor, Microsoft PowerPoint, Microsoft Excel, Tableau and MTA, MMM, Incrementality, A/B Testing, audience Segmentation, Cohort Analysis

Option to telecommute 2 days per week

Bachelor's degree in Marketing Intelligence, Marketing, Mathematics or Statistics plus 2 years of experience in the job offered or a similar occupation

Salary expectations: $135,000/yr

Benefits & Perks

  • Unlimited PTO
  • Excellent medical, dental, and vision coverage
  • Employee Equity and Stock Purchase Plan
  • Employee Discounts, Virtual Wellness Classes, and Pet Insurance

And more!!

People & Culture at Zeta

  • We're committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another.
  • ZETA IN THE NEWS!

Who We Are

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform - powered by one of the industry's largest proprietary databases and AI.

Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.

Read the original posting

From Zeta Global's careers page, first listed on Rolev.ai on November 9, 2026. Rolev.ai is not the employer.

How Rolev.ai helps with this application

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Common questions

What is the salary for the Manager, Programmatic Analytics and Strategy role at Zeta Global?

The Manager, Programmatic Analytics and Strategy posting at Zeta Global states compensation of $135,000 per year. Final pay may depend on location, experience, and interview evaluation on Zeta Global's official career site.

Where is the Manager, Programmatic Analytics and Strategy job at Zeta Global located?

This Manager, Programmatic Analytics and Strategy position at Zeta Global is located in New York, NY. Always check Zeta Global's application page for specific state eligibility or relocation policies.

How do I apply for the Manager, Programmatic Analytics and Strategy position at Zeta Global?

This listing links directly to Zeta Global's Greenhouse application page. You can apply directly on Zeta Global's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Greenhouse application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.