Manager, Retail Marketing - Americas

What You'll Do

The Manager, Retail Marketing - Americas, will lead retail marketing strategy and execution for Sol de Janeiro's Body, Promotion, and Hair categories across key retail partners in the Americas. This role is responsible for developing and executing omnichannel marketing programs that drive brand awareness, consumer engagement, category growth, and market share while strengthening retailer partnerships and delivering against commercial objectives.

The ideal candidate is a strategic and highly collaborative marketer who can translate brand priorities into impactful retailer-specific activations, manage multiple categories and launches simultaneously, and drive measurable business results.

What You'll Be Working On

• Lead development and execution of annual retail marketing plans across the Body, Hair, and Promotional business categories, ensuring alignment with brand and retailer objectives.
• Drive omnichannel marketing programs supporting new product launches, hero franchise campaigns, retailer-exclusive initiatives, seasonal events, and key promotional moments.
• Partner closely with Sales and Key Account teams to identify growth opportunities, support retailer priorities, and maximize category performance.
• Develop retailer-specific marketing strategies across in-store, digital, retail media, CRM, loyalty, sampling, social, and experiential channels.
• Manage retailer marketing calendars, launch timelines, and activation plans to ensure flawless execution across all consumer touchpoints.
• Collaborate with Creative, Brand Marketing, Digital, Social, Influencer, Education, and Merchandising teams to develop compelling retailer-facing campaigns and assets.
• Lead briefing, development, and execution of retailer-specific creative assets, digital content, merchandising materials, sampling programs, and promotional support.
• Analyze category, campaign, and retailer performance to identify insights, opportunities, and recommendations that drive incremental growth.
• Manage retail marketing budgets, forecasts, and investment allocations across assigned categories.
• Support the strategy and execution of retailer-specific influencer activations, including UB Collective + Sephora Squad programs, UGC initiatives, and mailer-driven engagement strategies.
• Partner with social media teams to deliver exclusive content key retail channels.
• Serve as a key point of contact and trusted marketing partner for both internal stakeholders and external retail partners.

Must Haves

• Bachelor's degree in marketing preferred
• 3-5 years experience in marketing, beauty industry experience preferred
• Strong organizational and problem-solving skills
• Strong attention to detail, ability to prioritize and work effectively in fast-paced environment
• Excellent communication skills with ability to work effectively across departments and levels

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