Manager, Social Media

Job Description Summary

The Manager, Nail Social Marketing is responsible for developing and executing comprehensive social media strategies that drive brand awareness, engagement, community growth, and business performance across the Impress nail brand. This role leads organic social marketing, community management, influencer and UGC initiatives, content strategy, analytics, competitive intelligence, and social-first campaign execution while partnering cross-functionally with Marketing, PR, Creative, Digital Commerce, and external agencies.

The position serves as the voice of the brand across social platforms, leveraging consumer insights, emerging trends, and performance data to create engaging content and foster meaningful relationships with consumers, creators, retailers, and brand advocates.

Key Responsibilities

Social Media Strategy & Planning

• Develop and execute platform-specific social media strategies aligned with business and brand objectives.
• Create integrated social media plans supporting product launches, seasonal campaigns, retailer initiatives, and key marketing moments.
• Manage editorial calendars and content roadmaps across Instagram, TikTok, Facebook, Pinterest, and emerging social platforms.
• Identify opportunities to leverage trends, platform innovations, and cultural moments to maximize brand relevance and engagement.
• Develop creative content concepts and campaign ideas that support brand growth and consumer acquisition.

Community Management & Brand Engagement

• Oversee daily community management across all social channels.
• Monitor and respond to consumer comments, questions, and direct messages in a timely manner.
• Ensure all brand interactions align with brand voice, values, and customer experience standards.
• Track and engage with user-generated content opportunities.
• Escalate customer service concerns, reputation issues, and crisis situations as needed.
• Support hiring, onboarding, and management of community management resources.

Content Creation & Execution

• Develop, write, and publish engaging social-first content across multiple formats.
• Create content including static posts, carousels, short-form videos, reels, TikTok content, stories, and UGC assets.
• Lead content production from concept through execution.
• Design and develop social graphics, templates, and supporting creative assets.
• Optimize content using social platform best practices and performance insights.
• Manage content scheduling, publishing, quality assurance, and approvals.

Influencer & UGC Marketing

• Identify and cultivate relationships with influencers, creators, and brand advocates.
• Manage influencer collaborations from outreach and negotiations through execution and reporting.
• Source, negotiate, and secure user-generated content rights for brand usage.
• Develop creator partnership strategies that support brand awareness, engagement, and conversion goals.
• Oversee gifting programs and influencer seeding efforts.

Campaign Management & Retail Partnerships

• Lead social support for major launches, promotions, and retailer-specific programs.
• Collaborate with retail partners including Ulta, Target, Walmart, CVS, Sally Beauty, and others to support marketing initiatives.
• Coordinate social content needs across internal stakeholders and external partners.
• Manage social components of giveaways, sweepstakes, and community activation programs.

Social Analytics & Performance Reporting

• Track, analyze, and report on key social KPIs including:
• Engagement
• Reach
• Impressions
• Follower Growth
• Video Views
• Click-Through Rates
• Community Health Metrics
• Utilize analytics tools including Dash Hudson, Meta Business Suite, TikTok Analytics, YouTube Analytics, and Google Analytics.
• Translate performance data into actionable insights and optimization recommendations.
• Present regular performance reporting to leadership and key stakeholders.

Competitive Intelligence & Market Insights

• Conduct weekly and monthly competitive analyses.
• Monitor industry trends, competitor strategies, platform innovations, and emerging content formats.
• Identify best practices and opportunities to strengthen brand positioning and social performance.
• Provide recommendations based on audience insights, engagement trends, and competitive benchmarks.

Brand Reputation & Crisis Management

• Monitor for brand sentiment and potential reputational risks.
• Partner with PR, Customer Service, and Marketing teams to address sensitive issues and ensure consistent messaging.
• Develop and implement response strategies for social issues and crisis situations.
• Protect and strengthen brand reputation across digital channels.

Cross-Functional Leadership

• Serve as the social media subject matter expert across the organization.
• Collaborate with Marketing, PR, Creative, Brand Management, Digital Commerce, and external agencies to ensure cohesive campaign execution.
• Manage workflow, approvals, project timelines, and stakeholder communications.
• Support strategic planning and provide social insights that influence broader marketing decisions.

Benefits

• Premium Medical Insurance Coverage
• 401(k) Savings Plan
• Paid Time Off (PTO) based on seniority
• Paid Holidays

Additional Workplace Offerings (subject to change or eligibility.)

• Annual Bonus Plan
• Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
• Summer Fridays
• Complimentary Gourmet Breakfast, Lunch, and Dinner
• Relocation Support for New Hires
• Work Anniversary Recognitions
• Congratulatory & Condolence Gifts
• Employee Referral Bonus Program
• License/Certification Reimbursements
• Corporate Employee Discounts
• Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card
• Commuter Support (Shuttle Bus Program and EZPass Support)
• Vehicle Perks

Qualification(s)

Education(s): Bachelor of Arts (B.A): Business Communications

Work Experience

Experience Range III: 4 - 8 years of relevant experience or industry exposure in a related field

• Skill(s): Social Media
• Language(s): English
• Certification(s): Not Applicable
• The anticipated compensation range is
• 69,000.00 - 137,000.00 USD Annual

Pay and benefits

Actual compensation will be determined based on various factors including qualifications, education, experience, and location. The pay range is subject to change at any time dependent on a variety of internal and external factors.