Manager, Social Strategy - Nordstrom Rack (Hybrid - Seattle, WA)

About the role

The Manager, Social Strategy owns the Nordstrom Rack social strategy end-to-end, coordinating organic strategy across all channels. This role is accountable to all enterprise KPIs like growth, engagement, share of voice and brand health - consistently delivering on strategies and tactics to achieve the set objectives.

As a trusted social partner, this role collaborates deeply with the Brand, Media, PR, Site, Search, Merch, and Marketing leadership to oversee both campaign-driven and always-on content strategy. Success requires deep social strategy and platform expertise, editorial judgment, people leadership, and the ability to scale high velocity, high-volume, and high-quality content for a matrixed organization.

This is a high visibility role within Nordstrom's marketing team, with the opportunity to make real impact and have a lot of fun. Nordstrom is setting out to build the Best Social Team in Retail - and we hope you're excited to be part of it.

This role is offered as hybrid in Seattle, WA. Candidates must be available to work in office at the Nordstrom corporate headquarters a minimum of 4 days/week to be considered for this position.

A day in the life

• Own Nordstrom Rack social strategy end-to-end - editorial point of view, content tiers, platform priorities, and brand expression across Instagram, TikTok, YouTube, Pinterest, Threads, Substack, and any other channels
• Drive performance creative strategy in partnership with paid social leadership
• Discern which trends to author - not just find them, but filter the social listening signal surfaced by the JWN Community & Commerce Lead and Nordstrom Rack Community Lead into a strategic trend agenda that our Content Creators execute against
• Own the strategic social KPIs for Nordstrom Rack - growth, engagement, share of voice and brand health.
• Partner cross-functionally with PR, Site, Search, Merch, Media and Marketing leadership to align social to broader brand and commercial priorities.
• Drive editorial planning and brief-writing, collaborating closely with all of our agency partners to ensure they deliver the outcomes we've identified in the timelines we've set
• Identify and scale emerging platform opportunities, formats, and AI tooling to keep our portfolio looking ahead
• Collaborate closely with the Influencer team on integrated opportunities to storytell on brand channels

You own this if you have

• Bachelor's degree from an accredited college
• 6-9 years of social media marketing and strategy experience, including team leadership at an enterprise or large portfolio brand
• Native fluency across Instagram, TikTok, YouTube, Pinterest, Threads, and others - knowing what customers want to see in feed and optimizing for performance
• Deep experience with scheduling tools like Sprout and AI-assisted social listening like Nectar, GWI, Archive, Brandwatch.
• Knowledge of social platform reporting, with the expertise to guide teams on the right KPIs, benchmarks, and success
• Strong brief-writing and editorial planning craft
• Proven track record producing high-velocity, high-volume content at scale
• Demonstrated competencies: Strategic Mindset, Drives Results, Builds Effective Teams, Develops Talent, Manages Complexity, Cultivates Innovation, Business Insight, and Customer Focus

#LI-Hybrid

Pay Range Details

The pay range(s) below has been provided in compliance with state specific laws. Pay ranges may be different for other locations.

Pay offers are dependent on the location, as well as job-related knowledge, skills, and experience.

$110,500.00 - $183,000.00 Annual

We've got you covered…

Our employees are our most important asset and that's reflected in our benefits. Nordstrom is proud to offer a variety of benefits to support employees and their families, including:

• Medical/Vision, Dental, Retirement and Paid Time Away
• Life Insurance and Disability
• Merchandise Discount and EAP Resources

This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Learn more in the Nordstrom Benefits Overview by copying and pasting the following URL into your browser:

A few more important points...

The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive. There may be additional duties, responsibilities and qualifications for this job.

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