Manager, UCAN Marketing - Live Title Strategy

The Role

The Live Title Strategy team sits at the center of one of Netflix’s most high‑stakes and strategically important businesses: live sports and live events. We are seeking a Manager, Live Title Strategy to own the upstream and midstream strategy for our live titles — from defining audience and business objectives through campaign architecture, cross‑functional orchestration, and post‑mortem learnings.

Reporting into the Director of Live Marketing Title Strategy, this person will translate content, audience, and market insight into clear, actionable strategies and roadmaps that enable our Live Title Creative partners and cross‑functional teams to move at live speed without sacrificing excellence.

This role will be responsible for architecting end‑to‑end live marketing strategies across multiple leagues (e.g. MLB, NCAA, NHL), partners, and formats, each with unique structures, timelines, and ambitions.

You will be the connective tissue across content, product, comms, social, partnerships, and external leagues/rights‑holders, ensuring upstream alignment and clear handoffs so we are not building campaigns on incomplete information.

The ideal candidate brings deep experience with live sports and/or entertainment campaigns, thrives in complexity and ambiguity, and is motivated by building systems and playbooks that reduce “pioneer tax” over time. This person combines strategic rigor, sports and culture fluency, and operational discipline, and is excited to help shape the future of how Netflix goes to market in live.

Responsibilities

• Own the end‑to‑end marketing strategy for assigned live titles (events, seasons, tentpoles), from audience definition and positioning through campaign architecture, phasing, and post‑launch learning.
• Translate content, audience, and market insight into clear, differentiated positioning and strategic briefs that guide Live Title Creative and cross‑functional partners.
• Define campaign objectives, narrative, and messaging hierarchy, and map channel strategy, beats, and moments across Netflix and partner ecosystems.
• Drive upstream alignment with content, business affairs, product, partnerships, comms, social, and other stakeholders to ensure marketing is grounded in clear deal structures, UI plans, and partner operations.
• Lead day‑to‑day cross‑functional orchestration for assigned titles, including convening and running taskforces, setting operating rhythms, and managing key milestones and decision points.
• Partner and collaborate closely with Live Title Creative to ensure strategy and creative are tightly linked, jointly shaping campaign platforms and helping socialize work with senior leadership and external partners.
• Design and manage socialization roadmaps for campaigns and creative, ensuring the right stakeholders are engaged at the right time, with clear narratives and decision asks.
• Develop and maintain league and partner‑specific frameworks, templates, and playbooks (e.g., standard decks, league/partner archetypes, onboarding materials) that make future campaigns faster and more consistent.
• Codify and disseminate post‑mortem learnings from each campaign, feeding them back into future strategies, playbooks, and cross‑functional ways of working.
• Integrate sports‑specific expertise (league dynamics, fan behaviors, tentpole calendars, competitive landscape) into recommendations and guidance for internal partners.
• Identify and proactively address risks, dependencies, and information gaps early, escalating when needed and working with partners to unblock progress.
• Contribute to broader Live Marketing strategy and tooling (e.g., capacity planning, operating models, measurement approaches) to support sustainable scale and reduced burnout.
• Build strong, trust‑based relationships with internal leaders and external partners, acting as a thought partner on how live events can drive conversation, fandom, and business outcomes for Netflix.

Who We Are Looking for

• You have meaningful experience in sports and/or live entertainment marketing, with a track record of building and managing multi‑channel campaigns for live events, seasons, or tournaments.
• You are a strategic thinker who can synthesize audience insight, partner dynamics, and business goals into clear, focused marketing strategies and roadmaps.
• You’ve worked on live sports or entertainment campaigns in a 360 manner, partnering across AV, digital/social, product, comms, partnerships, and more — even if you weren’t hands‑on producing every asset.
• You have strong sports and culture fluency and an instinct for what drives conversation and fandom, and can connect that to concrete marketing choices.
• You are energized by complex cross‑functional orchestration and have experience aligning diverse stakeholders around a clear plan in fast‑moving, ambiguous environments.
• You are drawn to systems and playbooks, not just one‑off heroics: you look for patterns, codify what works, and build reusable frameworks that make future work better and faster.
• You are an excellent communicator and storyteller, able to organize, clarify, and present complex ideas succinctly to senior leaders, peers, and external partners.
• You demonstrate strong judgment in ambiguity, can anticipate issues before they escalate, and are comfortable making informed recommendations with incomplete information.
• You are highly collaborative and low‑ego, acting as a connector of information rather than a gatekeeper, and you operate with extreme selflessness and superior communication.
• You are proactive, resourceful, and solution‑oriented, thriving with autonomy and ownership, and motivated by building something that can scale rather than maintaining the status quo.
• You are excited by Netflix’s culture of freedom and responsibility, and you embody our values and leadership expectations in how you work with colleagues and partners.

Pay and benefits

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $210,000.00 - $339,000.00.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.

Netflix is a unique culture and environment.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully.