Manager, Website (Analytics & SEO)
- Location
- Oklahoma City
- Listed
- 2 days ago
About the role
Department: Brand and Growth Marketing
About the role
The Mgr Patient Acquisition & Consumer Engagement serves as OU Health's strategic and operational lead for digital growth, overseeing the build and performance of OUHealth.com and the activation of our consumer technology stack. This role lives within Marketing and Growth and is responsible for working collaboratively across the entire organization, including with the OU College of Medicine, to deliver a frictionless digital experience that increases access, acquisition, and brand affinity.
Essential Responsibilities
Responsibilities listed in this section are core to the position. Inability to perform these responsibilities with or without an accommodation may result in disqualification from the position.
- Lead the strategy, architecture, and execution of OUHealth.com, including site design, information hierarchy, UX, and platform integrations.
- Work with Marketing leadership to develop a consumer technology roadmap, integrating Salesforce, CRM, analytics, and marketing automation tools for seamless patient journeys.
- Direct a team to deliver high-performing, on-brand web experiences.
- Partner with ETS and clinical operations to align web functionality with scheduling, access, and digital front-door initiatives.
- Oversee analytics dashboards and KPI reporting (traffic, engagement, conversion, ROI); use insights to inform campaign optimization and growth planning in partnership with Market Intelligence.
- Build and maintain governance models for content performance, accessibility, and compliance (HIPAA, ADA, SEO).
- Manage vendor relationships for specialized web or martech projects, ensuring efficiency, quality, and cost control.
- Drive adoption of digital tools that improve access (online scheduling, Find a Provider, virtual care integration).
- Serve as primary liaison between Marketing and ETS on enterprise digital strategy.
General Responsibilities
- Performs other duties as assigned.
Education Requirements
- Bachelor's Degree required.
Experience Requirements
- At least 5 years' experience in digital marketing, patient acquisition, or digital product management with experience leading website or consumer experience initiatives in healthcare or a comparable regulated industry. At least 3 years of progressive leadership experience required.
License/Certification/Registration Requirements
- None required.
Knowledge/Skills/Abilities
- Deep understanding of healthcare consumerism and digital marketing principles.
- Experience with enterprise CMS platforms (AEM, Drupal, Sitecore, or similar).
- Working knowledge of Salesforce, marketing automation, and web analytics (GA4, Tag Manager, Looker Studio).
- Strong leadership and project management skills across cross-functional teams.
- Proven ability to translate marketing goals into scalable digital solutions.
- Excellent communication and stakeholder management abilities.
- #cb
- Current OU Health Employees - Please click HERE to login.
Equal opportunity and legal notices
OU Health is an equal opportunity employer. We offer a comprehensive benefits package, including PTO, 401(k), medical and dental plans, and many more. We know that a total benefits and compensation package, designed to meet your specific needs both inside and outside of the work environment, create peace of mind for you and your family.
From OU Medicine's careers page, first listed on Rolev.ai on November 8, 2026. Rolev.ai is not the employer.
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Common questions
Where is the Manager, Website (Analytics & SEO) job at OU Medicine located?
This Manager, Website (Analytics & SEO) position at OU Medicine is located in Oklahoma City. Always check OU Medicine's application page for specific state eligibility or relocation policies.
How do I apply for the Manager, Website (Analytics & SEO) position at OU Medicine?
This listing links directly to OU Medicine's Workday application page. You can apply directly on OU Medicine's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Workday application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.