Marcom Marketing Manager

About the role

The Marcom Marketing Manager will provide strategic consultation and communications programs to key business stakeholders and leadership teams in order to formulate and manage communications strategies, message content, and message timing to support business objectives and overall company image. Partner with marketing managers and other key divisional stakeholders to plan, execute, monitor, and evaluate marketing communications campaigns using an appropriate combination of internal and external resources. This is an Individual Contributor Role.

Key Responsibilities

This position is an on-site role located in Dalton, GA. Plans and produces marketing communications, sales promotion materials, advertisements, promotional brochures, and media events to meet product strategies and increase product/service profitability across various media.

Oversees communications activities and technical/promotional writing (e.g., product manuals, brochures, sales kits), and reviews work submitted by outside agencies/contractors to ensure accuracy, proper design, layout, copy, and sales coordination.

Partners with marketing managers and key divisional stakeholders to plan, execute, monitor, and evaluate creative, results-oriented marketing communications campaigns using internal and external resources. Manages internal and external resources to maximize creativity, productivity, and cost efficiencies while keeping internal and external audiences informed of department goals and long-term communication objectives.

Champions correct usage of graphic standards and corporate guidelines to protect and promote brand identity (including Taylor Adhesives), overseeing text research/development and regularly updating communications media, including company websites.

Education & Experience

Bachelor's Degree in Advertising, Journalism, Marketing, or related field with 6-10 years of broad-reaching communications, marketing, or marketing communications experience, including a minimum of five years developing objectives (preferably global) and strategies for applicable communications programs.

Communication & Articulation Skills: Strong writing, communication, and presentation skills, including speech-writing, with a demonstrated ability to develop clear, succinct project briefs, articulate communications objectives, and quickly grasp and communicate complex information in an audience-appropriate fashion (Spanish language proficiency is a plus).

Project & Vendor Management: Excellent project management skills, vendor selection experience, and a proven track record of working across multiple divisions, operating groups, and functions while managing systems and processes for internal communications dissemination and setting standards for the function.

Branding & Campaign Execution: Deep product and company branding experience, creative/art direction skills, and the ability to conceive, plan, execute, and evaluate the full range of communications materials, including advertising, direct mail, print collateral, electronic collateral, sales promotions, internal communications, and PR.

Brand & Stakeholder Strategy: Skilled in strengthening brand presence and consistency across customer-facing channels, aligning messaging and visual identity, elevating channel partner engagement, equipping commercial teams with competitive resources, deepening end-user preference and loyalty, and influencing senior management with high integrity.

Benefits

At Avery Dennison, some of the great benefits we provide are: Inclusive Care: Our member service team will help you find the quality care you need. Working under the guidance of a clinician, they have an increased knowledge and understanding of LGBTQ+ concerns.

401(k) Plan: You receive an automatic contribution of 3% of eligible pay (even if you contribute $0) plus a matching contribution of 50% on the first 7% of eligible pay you contribute. Paid Holidays: You receive 13 paid holidays each year as determined by local management. Paid Time Off: We offer a generous vacation program that varies based upon your experience and position within Avery Dennison.