Marketer (Brand, Product, Storytelling)

About the role

Location: San Francisco

Reports to: CEO

The Role

Tavus is hiring a founding marketer to lead brand, product marketing, and category development.

This role sits outside a traditional marketing structure and reports directly to the founder. The successful candidate will own narrative development, content creation, and distribution end-to-end.

Key Responsibilities Include

• Developing and maintaining core company and product narratives
• Translating technical concepts into clear, externally facing messaging
• Creating high-quality content across formats (written, video, demos, launches)
• Supporting frequent product launches (weekly cadence) with structured messaging and assets
• Owning and evolving brand positioning across website, product, and external channels
• Driving distribution through organic, social, and PR channels
• Contributing to category definition in an emerging market

Candidate Profile

The role is open to candidates across a range of seniority (typically 4+ years’ experience), with a focus on demonstrated execution capability.

Two Common Profiles Are Expected: Narrative / Creative Focus

• Strong ability to develop clear, compelling messaging from complex inputs
• High attention to detail across writing, visual output, and overall brand
• Experience producing product-facing content (e.g. demos, websites, launch materials)

Distribution / Growth Focus

• Experience driving reach through content, launches, and media
• Strong understanding of channels, timing, and amplification strategies
• Track record of creating high-engagement or high-visibility moments

Candidates may lean toward one area but should be capable across both.

Requirements

• Proven experience executing marketing work end-to-end (not solely strategy)
• Ability to operate independently and manage multiple workstreams
• Strong product understanding and ability to map messaging to user journeys
• High quality bar for output and attention to detail
• Willingness to work in a fast-paced environment with frequent releases

Preferred Background

• Experience in AI or developer-facing products
• Exposure to early-stage or high-growth environments
• Involvement in positioning or launching new product categories
• Familiarity with companies such as ElevenLabs, Lovable, or similar

Scope and Impact

• Full ownership of brand and narrative development
• Direct collaboration with the founder
• Responsibility for external perception of the company and its products
• Opportunity to shape positioning in a new and evolving category