Marketing Analyst

Job Summary

Plume is hiring a Marketing Manager to execute campaigns and content that build awareness and trust in Plume across both crypto-native and institutional audiences. You will own campaign execution across channels — content, social, community, and partner co-marketing — working closely with Product, BD, and Design to translate complex RWA tokenization concepts into compelling, credible narratives.

Key Responsibilities

• Plan and execute integrated marketing campaigns across content, social, email, and community channels to drive awareness and adoption.
• Own Plume's content calendar, including blog posts, threads, newsletters, and educational content explaining RWAfi concepts to varied audiences.
• Partner with Design on campaign assets, landing pages, and launch materials for new products and partnerships.
• Coordinate co-marketing with issuer and institutional partners around new asset launches and integrations.
• Manage and grow Plume's social presence (X/Twitter, Discord, Telegram) and community engagement programs.
• Track and report on campaign performance (reach, engagement, conversion) and iterate based on data.
• Support BD and leadership with talking points, one-pagers, and materials for conferences and press.

Qualifications

• 3+ years of marketing experience, ideally in crypto, fintech, or another technical/regulated industry.
• Strong writing skills; able to make complex financial and technical concepts clear and compelling.
• Experience running multi-channel campaigns and measuring performance against clear KPIs.
• Comfortable working cross-functionally with Product, BD, and Design in a fast-moving environment.
• Familiarity with crypto-native channels and community norms (X, Discord, Telegram).

Preferred Experience

• Prior marketing experience at a crypto protocol, exchange, or DeFi project.
• Experience marketing to both retail crypto users and institutional/TradFi audiences simultaneously.
• Familiarity with RWA tokenization, DeFi primitives, or securities-adjacent marketing compliance considerations.

What We Offer

• Competitive salary, equity/token allocation, and comprehensive benefits.
• Significant ownership over campaigns and channels from day one.
• A collaborative, remote-first team building category-defining products in RWAfi.
• Direct exposure to product launches, partnerships, and the broader crypto/TradFi ecosystem.

• Marketing Director

Department: Marketing | Location: Remote (United States)

Job Summary

Plume is hiring a Marketing Director to lead our global marketing strategy and team as we scale adoption of tokenized RWAs among both crypto-native and institutional audiences. This is a senior, strategic role: you will set brand and go-to-market strategy, build and manage the marketing team, and act as a key external voice for Plume across press, partners, and the broader industry.

Key Responsibilities

• Own Plume's overall marketing strategy, including brand positioning, messaging, and go-to-market planning across product launches and partnerships.
• Build, manage, and coach a marketing team spanning content, growth, community, and design/brand.
• Partner with the CEO and executive team to align marketing strategy with fundraising, product roadmap, and BD priorities.
• Lead Plume's press and analyst relationships; act as a primary external spokesperson alongside executive leadership.
• Oversee brand and campaign strategy for major launches, partnerships, and institutional-facing initiatives.
• Set and track marketing KPIs (awareness, community growth, campaign performance, pipeline influence) and report to leadership.
• Ensure marketing content and claims are reviewed appropriately with Legal/Compliance given securities-adjacent messaging risk.

Qualifications

• 8+ years of marketing experience, including 3+ years managing a team, ideally in crypto, fintech, or another regulated/technical industry.
• Demonstrated success building brand and demand generation strategy for a fast-growing technical product.
• Strong executive presence; experience representing a company to press, analysts, and institutional partners.
• Excellent strategic thinking; able to translate company strategy into a prioritized, resourced marketing plan.
• Exceptional writing and storytelling skills, particularly around translating complex technical/financial concepts for varied audiences.

Preferred Experience

• Senior marketing leadership experience at a high-growth crypto protocol, exchange, or fintech company.
• Experience marketing to institutional/TradFi audiences in addition to crypto-native users.
• Familiarity with securities-adjacent marketing compliance considerations relevant to RWA/tokenized product promotion.
• Existing relationships with crypto and fintech press/analysts.

• About Company ---

Experienced team of 20+ crypto, finance, and tech professionals from

Backed by great investors and operators including

YZi Labs, Brevan Howard, Haun Ventures, Galaxy Digital, F-Prime Lightspeed, Faction, Superscrypt, SV Angel, and more