Marketing & Communications Generalist

About the role

Location: 9045 River Road, Indianapolis, IN 46240

This is an in-office position that offers a hybrid schedule

Position Summary

USIC is seeking a versatile, creative, and highly organized Marketing & Communications Generalist to support marketing initiatives and internal communications across the organization and its business lines.

This position will play a key role in day-to-day website administration, conference and sponsorship coordination, recurring employee communications, and content development. Working closely with marketing and communications leadership, the Generalist will help execute initiatives, coordinate resources, and produce timely, engaging content across multiple channels.

The ideal candidate is a resourceful, detail-oriented marketing professional with experience managing competing priorities, strong writing and communication skills, and the ability to work independently. This individual should be comfortable working across multiple marketing disciplines, leveraging AI-powered tools, and developing new skills as the organization's marketing capabilities evolve.

Responsibilities

• Website Administration: Manage day-to-day content updates across USIC and its business-line websites, including maintaining service pages, publishing articles, uploading marketing materials, updating images, creating landing pages using established templates, checking links, and coordinating technical updates with external partners.
• Internal Communications: Coordinate the development and distribution of recurring employee communications, including newsletters and monthly organizational updates. Gather content, draft and edit stories, manage approvals, and support timely publication.
• Conference and Event Coordination: Manage conference logistics, including registrations, vendor coordination, shipping, exhibit materials, promotional merchandise, signage, and other event-related requirements.
• Sponsorship Administration: Coordinate sponsorship agreements, payments, fulfillment requirements, deadlines, and related administrative activities.
• Content Development: Support marketing and communications leaders with research, writing, editing, and adapting content for websites, social media, internal communications, and marketing materials.
• Social Media Coordination: Serve as the day-to-day operational contact for the external social media agency, coordinating content submissions, creative assets, scheduling, and routine requests.
• Creative Production: Develop routine graphics, presentation materials, and other visual content using approved brand templates and tools such as Canva or Adobe Creative Cloud.
• Photo and Video Content: Gather and organize photography and video footage; produce simple videos using existing footage, photos, basic editing, and voiceover tools; and support specialized creative projects as needed.
• Marketing Operations and Reporting: Maintain marketing calendars, project trackers, and content libraries. Support marketing performance reporting through data gathering, dashboard maintenance, and coordination of standardized reports.
• AI-Enabled Workflows: Leverage AI tools to support content creation, research, editing, creative production, and process improvements while ensuring accuracy, quality, and brand consistency.
• Perform other duties and tasks as assigned.

Requirements

• Minimum of three years of relevant professional experience in marketing, communications, digital marketing, or a related field, with four or more years preferred.
• Demonstrated experience independently managing multiple projects, deadlines, and stakeholder requests.
• Strong writing, editing, proofreading, and content development skills.
• Experience creating and publishing content through a content management system (CMS), such as WordPress or a comparable platform.
• Proficiency with Microsoft Office applications and familiarity with creative tools such as Canva or Adobe Creative Cloud.
• Experience developing digital content for websites, social media, or other marketing and communications channels.
• Ability to create basic visual assets using established brand guidelines and templates.
• Familiarity with AI-powered tools and their practical applications in content development, research, or creative production.
• Strong organizational skills, attention to detail, initiative, and ability to work both independently and collaboratively.

Preferred Qualifications

• Bachelor's degree in marketing, communications, journalism, public relations, or a related field.
• Four or more years of relevant experience supporting multiple marketing and communications functions.
• Experience supporting internal or employee communications.
• Experience coordinating conferences, trade shows, sponsorships, or corporate events.
• Experience with basic video editing, photography, or multimedia content creation.
• Familiarity with website analytics, email marketing platforms, marketing automation, or CRM systems.
• Experience supporting multiple brands, business units, or internal stakeholders.

We are an Equal Opportunity Employer. Veterans are encouraged to apply.