Marketing and Growth Manager

About the role

Position Overview We are seeking a Marketing & Growth Manager to drive the execution of marketing initiatives, lead generation programs, and trade partnerships that accelerate company growth. This role blends hands-on execution with strategic input, supporting the Director of Marketing in bringing the company's growth strategy to life.

The ideal candidate thrives at the intersection of marketing, partnerships, and sales enablement-turning strategic goals into measurable results through campaigns, events, and partnerships. The Marketing & Growth Manager will be responsible for executing marketing initiatives, analyzing performance metrics, and bringing forward innovative ideas that enhance brand visibility and pipeline growth.

Key Responsibilities

Marketing Strategy & Execution * Execute the company's marketing strategy under the guidance of the Director of Marketing. * Translate high-level marketing plans into actionable campaigns across digital, event, and trade channels. * Provide input on creative and strategic direction to enhance performance and brand consistency. * Track and report on key marketing metrics, including lead sources, campaign ROI, and conversion trends.

Lead Generation * Develop and execute lead generation programs that drive high-quality inbound and partner-sourced leads. * Optimize marketing funnels in collaboration with sales to improve lead-to-close ratios. * Report on Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and conversion metrics.

Trade Partnerships & Business Development * Identify, secure, and grow relationships with designers, contractors, builders, and real estate professionals. * Create and execute trade and referral programs that expand the pipeline and increase referral-driven revenue. * Collaborate with the Director of Marketing to co-develop partner campaigns that align with brand strategy. * Manage partnership engagement, performance reporting, and ROI analysis.

Event Marketing & Brand Activation * Plan and execute high-impact showroom and trade events that generate leads and strengthen community presence. * Oversee logistics, promotions, vendor coordination, and post-event follow-up. * Analyze event performance and report on ROI and lead conversion.

Territory Marketing & Local Growth * Support regional growth plans by tailoring marketing campaigns to local markets. * Work with the sales team to identify high-opportunity markets and drive localized awareness and leads. * Track territory-level performance and provide insights to leadership on growth opportunities.

Qualifications & Requirements

3-5 years of experience in marketing, partnerships, or business development. * Proven track record in executing marketing campaigns, event management, and relationship development. * Proven ability to develop and manage trade relationships * Strong ability to translate strategy into execution while contributing new ideas and innovation. * Excellent project management, analytical, and communication skills. * Experience using CRM systems and marketing performance tools. * Entrepreneurial mindset with accountability for measurable outcomes.