Marketing & Sales Operations Lead

About the role

Our Marketing & Sales Operations Lead will be an integral member of our Revenue Operations team, partnering with Marketing, Business Systems Transformation and Finance as needed to support the Go-To-Market insights, CRM System updates, Data accuracy and driving operational initiatives to drive Pipeline and ultimately ARR growth. This role will support hands on the decisions that shape how we define and measure success in our GTM approach: how efficient we are in our campaigns, channels, events, and pipeline generation.

You sit at the intersection of Marketing, Revenue Operations, Sales and Systems: close enough to systems to fix a broken process or data structure and close enough to the business to tell a CMO why pipeline coverage or campaign result comes short in a specific segment. You do not just report what happened - you explain why, and you recommend what to change.

Responsibilities

• Serve as a trusted advisor and operations lead to Marketing teams
• Own Marketing leading and lagging indicators: develop, track and manage the metrics/KPIs, dashboards and insights correlating to our overall GTM performance.
• Own the definitions and process governance in the assigned area.
• Coordinate regular cadences across marketing teams, educating and supporting them in analyzing and recalibrating their strategic goals.
• Proactively prepare insights, analysis and materials for leadership reviews.
• Structure and evaluate business problems, design and implement actionable recommendations, and track success metrics. Serve as a key contact between the business and the systems transformation team, ensuring the overall solution fits in the overall process.
• Ensure data hygiene and reporting accuracy across the marketing funnel. Perform checks to ensure data accuracy across all key elements.
• Implement best-practices and standardization of tools and business processes, keeping repeatability and scalability top of mind.
• Ensure alignment with overall company objectives and priorities.
• Use data and qualitative information to drive and optimize our business. Drive data gathering whenever needed, build reporting and make improvements that supports a better view of the business.
• Maintain effectiveness when experiencing major changes in work responsibilities or environment (e.g., people, processes, structure, or culture); adjust effectively to change by exploring the benefits, trying new approaches, and collaborating with others to make the change successful.

Qualifications & Requirements

• 5+ years of experience across Sales, Marketing or Business Operations in a SaaS B2B environment.
• Demonstrable experience owning Marketing performance analysis end to end - not just supporting them.
• Track record of working hands on with marketing data infrastructure - CRM (SFDC, HubSpot), automation tools (Marketo, Pardot), and a BI layer - and using it to produce reports and influencing decisions.
• Comfort with SQL or equivalent enough to pull your own data or validate a dashboard.
• Experience working in multinational organizations a plus

Skills

• Experience building dashboards and queries in a BI tool (Tableau CRM is a plus) or not afraid to learn, highly proficient in Excel.
• Ability to build a model and explain it: you can construct the marketing impact analysis and walk a CMO through it clearly.
• Structured thinker who can translate a complex problem ('our campaign results are low') into a framework, a model, and a recommendation.
• Comfortable with ambiguity and able to define the right question before answering it.
• High motivation for continuous improvement and ability to drive impact
• Clear, concise communicator: your outputs are decision-ready, not data dumps.
• Credible in the room with senior stakeholders - you push back with data, not just opinion.
• Bachelor's degree in Business Management/Administration.

Additional Information

We are the pioneers and trailblazers of a global IT Market Category (DEX) that is shaping the future of how the world works, giving our customers' IT Teams total digital visibility across their enterprise. Our innovative solutions integrate real-time analytics, automation, and employee feedback across all endpoints. This enables our IT teams to solve complex technical challenges, create ever more productive workplaces, and deliver happy, satisfied employees in the digital workplace.

With over 1200 employees across 5 continents, Nexthink operates as One Team, connecting, collaborating and innovating to continuously grow. We call our employees 'Nexthinkers' and our commitment to diversity, inclusion, and equity is second to none. We currently have over 75 nationalities working with us, from all cultures and backgrounds, speaking many different languages

Total Rewards @ Nexthink

At Nexthink, we offer one of the most comprehensive and generous benefits plans. Your total rewards compensation package includes base salary and may also include a commission or performance bonus plan. We provide our US employees with 100% covered company benefits that consist of health, dental, vision as well as access to life insurance, long-term disability, and accidental death/personal loss coverage.

In addition, we offer

• Flexible Hours and unlimited vacation (employees have unlimited paid time off on top of the 15 days of holidays we offer), 11 company-paid holidays, and 3 extra days for volunteering.
• Hybrid work model that balances office and remote work, with structured onboarding to foster connections and team integration.
• Free access to professional training platforms to explore your interests and enhance your skills.
• Up to 16 weeks of paid leave for birthing parents/primary caregivers, 6 weeks for secondary caregivers.
• Plan for the future with a 401(k) plan featuring up to 4% company matching contributions, vesting immediately, to grow your retirement savings.
• Bonuses for referring successful hires after three months of continuous employment.

• Base salary ranges are determined by country, role, level, experience, and skills.
• The range displayed on each job posting reflects Nexthink's good faith determination of the minimum and maximum targets for new hire salaries across all US locations.
• Individual pay is determined by related factors, including job skills, experience, and relevant education or training, which may impact a final offer.
• Your Talent Acquisition Partner can share more about the specific salary range during the hiring process.