Marketing Campaigns Manager

Job Scope

GenScript is seeking a Marketing Campaigns Manager, International, to support the Integrated Communications & Content department.

Reporting to: Associate Director, Marketing Campaigns

Location: Remote- United States

The estimated salary range is $100,000 - $130,000, based on experience level.

Key Responsibilities

• Work with cross-functional teams on marketing briefs and in-depth customer understanding to transform business needs into marketing campaigns.
• Provide insight-driven and targeted creative strategy and campaign planning, including target audience definition, creative ideation, omni-channel content development, and evaluation methods.
• Oversea internal and external creative content creation (visuals, A/Vs, emails, social media, etc.) based on the creative strategy and planned timelines, ensuring alignment with brand guidelines and business strategies.
• Build the storytelling of the GenScript LSG brand across campaigns, ensuring consistency and strategic continuity through various forms of content amplified at multiple connection points.
• Optimize the marketing campaign process and management tools to ensure the hi-quality and timely production/implementation of all campaign/event materials.
• Monitor the progress and analyze the effectiveness of marketing campaigns, provide analysis reports and optimization suggestions.
• Oversee the marketing campaigns team's engagement, capability development and performance assessment while inspiring them.

Qualifications

• Bachelor's degree or above; educational background in life sciences, biotechnology, biomedical sciences, chemistry, biochemistry, or a related scientific discipline is highly preferred.
• 7+ years of professional experience, including at least 3+ years of experience in marketing campaign strategy, planning, and execution.
• Experience in the biotechnology, biomedical, pharmaceutical, life sciences, or related industries is highly preferred.
• Familiar with the process and methods of marketing campaign planning, execution and analysis, as well as with digital marketing channels and strategies.
• Experience planning and executing large-scale online and offline marketing campaigns, programs, and events is preferred.
• Strong market insight, analytical skills, and strategic thinking capabilities.
• Excellent organizational, coordination, and communication skills, with the ability to collaborate effectively with cross-functional stakeholders, including product managers, regional managers, and media & connection team, to maximize campaign effectiveness.
• Ability to manage multiple priorities, projects, and deadlines in a fast-paced environment.
• Fluent spoken and written English, with excellent reading, writing, and presentation skills.

• #LI-EB1
• #GS

Benefits

Benefits include medical, dental, and vision insurance as well as a 401(k) retirement plan with a company match that vests fully on day one. We offer paid parental leave after just three (3) months of employment, and a paid time off policy that includes vacation time, personal time, sick time, floating holidays, and company holidays.

• Additional benefits include flexible spending and health savings accounts, life and AD&D insurance, short- and long-term disability coverage, legal assistance, and supplemental plans such as pet, critical illness, accident, and hospital indemnity insurance.
• We also provide commuter benefits, well-being initiatives, and peer-to-peer recognition programs; demonstrating our ongoing commitment to building a culture where our people feel empowered, supported, and inspired to do their best work.
• GenScript USA Inc./ProBio Inc. maintains a drug-free workplace.
• Please note: Genscript USA Inc./ProBio Inc. will only contact candidates through verified application sources. GenScript/Probio does not request personal information from candidates through individual email or any other platform.