Marketing Events Manager

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• Marketing Events Manager
• Location: Minneapolis, MN, US
• Job Family: Marketing
• Country/Region: United States

The Marketing Events Manager serves as an integral part of the marketing team supporting the development and implementation of key marketing event strategy and execution.

While partnering with the professional education and product marketing teams they will be responsible for the development and implementation of marketing programs and materials, event logistics and planning as well as providing recommendations on how to help drive new business, engage current customers and expand the Coloplast brand through the events channel.

In collaboration with key stakeholders including professional education, marketing, compliance, and sales, they will be responsible for in person/virtual, symposiums, surgical skills workshops/labs, cadaver labs, dry labs, observation, proctoring, and webinars, along with supporting the team in planning and executing a wide range of other events.

Major Areas of Accountability

• Work closely with the global marketing team to develop and execute marketing and event strategies that drive revenue.
• Work closely with the professional education team to develop, implement, and maintain education programs that provide best-in-class learning opportunities.
• Manage Surgical Skills Workshops, consult calls, faculty presentations, webinars, and other educational programs in support of Professional Education objectives.
• Partner with Professional Education to develop new event formats, planning strategies, workflows, and implementation plans.
• Manage event expenditure tracking, budget reconciliation, reporting, and attendee reimbursement processes in accordance with company policies and compliance guidelines.
• Create and maintain event calendars, project timelines, procedures, and operational documentation to support continuous process improvement and consistency across programs.
• Own the planning, execution, and post-event management of educational programs, workshops, meetings, and events.
• Source, negotiate, and coordinate venues, laboratories, hotels, transportation, catering, and other event services for educational programs and marketing events.
• Manage all pre- and post-event logistics, including procurement, packing, shipping, setup, return of equipment, surgical instruments, disposable supplies, and event materials.
• Build, maintain, and optimize Cvent registration websites, attendee communications, event reporting, and registration processes.
• Develop and generate reports and analytics for past, current, and future events to inform planning and measure program effectiveness.
• Manage the overall communication with attendees and participants, including invitations, registration, travel coordination, hotel accommodations, and event-related communications.
• Coordinate group and individual travel arrangements for attendees, faculty, and internal stakeholders, including air, ground transportation, and lodging.
• Attend events to ensure that details associated with equipment, participants, faculty, lodging, agendas, and educational content are executed successfully and that issues are resolved promptly.
• Provide onsite event management and operational support to ensure successful program delivery and a positive attendee experience.
• Serve as the primary point of contact for external partners, vendors, agencies, and support teams involved in events.
• Manage registration, logistics, budgets, vendor contracts, and management approvals for industry meetings, tradeshows, educational programs, and other events.
• Complete required compliance documentation, including HCP invoices, HCP contract requests, HCP service requests, HCP event requests, spend validation, vendor payments, and internal approval processes.
• Maintain working knowledge of all business units, educational programs, and event types; provide cross-functional support and participate in ongoing training and knowledge-sharing activities.
• Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the AdvaMed Code of Conduct, and company policies.
• Other duties as assigned.

Basic Qualifications

• Bachelor’s degree or equivalent experience
• 5+ years’ experience in marketing, education, events management in medical device, healthcare, or pharmaceutical

3+ years’ experience in the design, planning and on-site operations of large and small, national and international corporate events; proven experience researching and recommending sites; proven development and management of budgets; ability to negotiate contracts and manage vendors

• Experience planning and executing healthcare professional (HCP) education programs, including surgical skills labs, cadaver labs, symposiums, and advisory board meetings.
• Knowledge of HCP compliance requirements, including AdvaMed guidelines and healthcare professional engagement processes
• Requires exceptional written, verbal and interpersonal communication skills; facilitation, organizational and follow-up skills, the ability to meet deadlines, as well as the ability to resolve conflicts and drive stakeholders to consensus
• Exceptional organizational skills; ability to prioritize and re-prioritize tasks to accommodate changing needs in a fast-paced environment, and solicit input from all contributors to joint projects
• Maintains impeccable attention to detail and follow through
• Desire to learn and expand knowledge and experience in marketing communications and event management practices
• Confidence in a laboratory setting, including coordinating all pre-lab planning and logistics, onsite coordination to ensure proper execution of didactic and hands on training, and post-lab logistics
• Ability to travel up to 30%, including occasional international travel

Preferred Qualifications

• Strong project management skills with the ability to manage multiple concurrent projects, timelines, and stakeholders.
• Proficiency with Cvent software.
• Experience analyzing event performance metrics and using data-driven insights to improve program effectiveness and return on investment.
• Ability to work independently while exercising sound judgement and decision-making
• High emotional intelligence and professionalism when interacting with internal and external stakeholders
• Collaborative team player who actively contributes to a positive team culture.
• CMP (Certified Meeting Professional) certification or equivalent industry certification preferred.

• At Coloplast, we believe in recognizing and rewarding the contributions of our employees.
• Our total rewards package is designed to support your well-being, foster your professional growth, and ensure a healthy work-life balance.
• Here is some of what you can expect:

Health and Wellness

Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy. Plus, access to company sponsored wellness programs and mental health resources, paid leave of absence for qualifying events and generous paid parental leave for both birthing and non-birthing parents.

Financial Security

A competitive 401(k) plan with company match that vest immediately, financial planning services to help you secure your future, and corporate discount programs for goods and services.

Work-Life Balance

Generous paid time off, flexible work hours, and flexible work arrangement options to help you balance your personal and professional life may be available.

Professional Development

Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement.

Recognition and Rewards

Recognition programs to celebrate achievements and contributions, including peer recognition, bonuses, awards, and special events.

Community and Culture

• A supportive work environment where everyone feels valued, and has a sense of belonging.
• Participate in team-building activities, volunteer opportunities, and company-sponsored events. Sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way

Pay and benefits

Competitive Compensation: The compensation range for this position is $98,000 - $120,000. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Hired candidates may be eligible to receive additional compensation in the form of bonuses and/or incentives.

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16,000 people and with products available in more than 143 countries, we are one of the world s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward

• we explore, learn and look for new ways of doing things.

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Coloplast.com.

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LinkedIn.

Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the

Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.

• 62405
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• Nearest Major Market: Minneapolis
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