Marketing Lead

About the Role

We're looking for a Marketing Lead to bring Luminai to market with a differentiated story, from first customer interaction to platform adoption and scale.

As the first marketer at Luminai, you'll work with product, eng, sales, and customer success to deeply understand our product, customers and technical differentiators, then translate that into clear, credible value propositions. Alongside the founding team, you'll ensure every touchpoint - from ads to website to events, from first call deck to pricing conversation - reflects Luminai brand and values.

This role demands precision, craftsmanship, and a builder's mindset. You'll be setting the tone and building first principles for the culture and structure of our marketing team which will scale with our rapidly growing company.

What You’ll Do

• Develop and own Luminai’s core product messaging, positioning, and value propositions across use cases and customer segments
• Deeply understand Luminai’s product, architecture, and AI systems in order to explain how and why they work
• Translate complex technical capabilities into clear, accurate narratives for operators, technical stakeholders, and executives
• Partner closely with Product and Engineering to stay aligned on roadmap, capabilities, and tradeoffs
• Create foundational sales assets including a first call deck, pricing deck, and other materials to support your deal cycle
• Explore and develop digital go-to-market channels such as webinars, demo videos, and other scalable content to drive inbound interest
• Build early enablement for Sales and Customer Success including talk tracks, technical explanations, and objection handling
• Synthesize customer feedback, deployment learnings, and sales insights into sharper positioning and product direction
• Help define ICPs, personas, and use cases based on real customer behavior and outcomes, not abstract theory
• Ensure consistency and clarity across product launches, customer conversations, and external messaging
• Document and develop customer stories into compelling content (case studies, videos, photoshoots) that bring Luminai’s impact to life
• Own and evolve Luminai’s website, blog, and social media presence - either hands-on or by managing agency partners
• Support release marketing efforts to drive awareness and adoption around new product capabilities

What We’re Looking for

• 5-8+ years of experience in Product Marketing, Product, Solutions, or a similarly technical GTM role at a B2B SaaS company
• Strong technical curiosity and comfort working closely with engineers and product teams
• Ability to understand and explain complex systems (APIs, workflows, AI-driven products, or platform software)
• Experience supporting early-stage or evolving sales motions
• Strong writing and communication skills with an emphasis on clarity and accuracy
• High ownership mindset with comfort operating in ambiguity and building from scratch
• Ability to move quickly, iterate, and adapt as the product and company evolve
• A sharp eye for brand and creative: you can art direct a campaign, give feedback on design, and uphold a high bar for visual and written quality
• Experience managing external agencies or vendors (PR, design, content) and getting high-quality work out of lean partnerships
• Comfort with data and metrics: you can set up basic marketing attribution, track pipeline contribution, and use data to prioritize where to invest your time