Marketing Lead

Marketing Lead, Thera (NYC, in-person)

• Thera is building the financial OS for modern SMBs. Payroll, payments, compliance, and money movement in one platform that actually works end-to-end.
• We're hiring a Marketing Lead to own top of funnel and generate demand. This is a hands-on IC role for someone who wants to test ads, run events, launch products, and do whatever it takes to get attention and create momentum.
• You'll work directly with the CEO and growth leadership. This role rewards speed, creativity, and accountability.
• NYC, 5 days/week
• Why we started Thera
• Our founders saw firsthand how broken SMB payroll and finance had become. The average SMB stitches together 5+ tools just to pay people, move money, and close their books. We started Thera to collapse that fragmented stack into a single source of truth.
• Backed by YC, 10X Founders, Zillionize, and Amino Capital.

What you'll own

• Top of funnel demand generation
• Paid ads across search, social, and new channels
• In-person events, field marketing, and partnerships
• Product launches and new product storytelling
• Brand voice, messaging, and positioning
• Creative experiments including stunts and viral moments
• Marketing attribution and pipeline influence

What success looks like

• Consistent inbound leads that convert
• Clear link between marketing and pipeline
• Events that drive real conversations, not just swag
• Fast launches with real customer pull
• A brand people recognize and talk about

About you

• 4 to 7+ years in marketing, ideally at fast-moving startups
• Hands-on operator who can run paid ads, write copy, and ship campaigns yourself
• Strong storyteller with a sharp instinct for brand voice
• Comfortable owning experiments end-to-end
• Bias toward action, speed, and high standards

Not a fit if

• You want a pure management role or need a big team to operate
• You avoid ambiguity or measurable outcomes
• You're not willing to be in-person in NYC