Marketing Manager, AI Growth

About the role

AI Search, AEO/GEO & Customer Advocacy

The Opportunity

Foxit is seeking a Marketing Manager, AI Growth to lead our offsite citation, customer advocacy, and AI search visibility strategy.

As AI-powered discovery platforms-including Google AI Overviews, Google AI Mode, Gemini, ChatGPT, Claude, and Perplexity-become increasingly important in how software buyers research and evaluate solutions, brands must establish a credible and consistent presence across the third-party sources these platforms reference.

This role will help ensure Foxit is accurately represented, frequently cited, and highly visible across customer review platforms, professional networks, online communities, earned media, and AI-generated search experiences.

This is a hands-on role combining strategy, execution, analytics, and cross-functional leadership. You will develop Foxit's roadmap for Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), customer advocacy, digital PR, and offsite brand visibility, while also owning the day-to-day programs that drive measurable results.

You will join the Digital Marketing team and partner closely with SEO/AEO, Organic Social, Brand, Public Relations, Product Marketing, Customer Support, Web, and Paid Media teams.

Key Responsibilities

Customer Advocacy and Review Platform Management - 60%

• Own and optimize Foxit's brand presence across platforms such as G2, Gartner Digital Markets, Gartner Peer Insights, Trustpilot, TrustRadius, SourceForge, and other relevant software review sites.
• Develop and execute customer review-generation campaigns in partnership with Email Marketing, Customer Success, and other internal teams.
• Manage review response workflows, including escalation processes for complex, sensitive, or negative customer feedback.
• Monitor ratings, reviews, sentiment, competitor activity, and recurring themes that can inform product, customer experience, and messaging decisions.
• Identify opportunities to strengthen Foxit's visibility, credibility, and conversion performance across third-party review platforms.
• Partner with Web, Organic Social, and Paid Media teams to activate customer reviews, awards, ratings, testimonials, and advocacy assets across Foxit's marketing channels.
• Stay current on platform updates, partnerships, algorithm changes, best practices, and emerging customer advocacy opportunities.

AI Search Visibility and Offsite Citation Growth - 20%

• Develop and execute a holistic offsite citation strategy across online communities, professional networks, review sites, publications, and earned media.
• Build programs that improve Foxit's visibility within AI-generated answers and recommendations across major large language models and AI search platforms.
• Create and execute strategies for increasing Foxit's presence on Reddit and LinkedIn through authentic community engagement, content contributions, employee advocacy, and individual thought leadership.
• Partner with internal and external stakeholders to develop a digital PR strategy that expands Foxit's earned media presence and AI citation footprint.
• Monitor Foxit's citations, mentions, sentiment, and share of voice across AI search platforms using tools such as Ahrefs, Semrush, and other AI visibility platforms.
• Identify citation gaps, competitor advantages, and emerging content opportunities in partnership with the SEO/AEO team.
• Establish regular reporting on AI search visibility, offsite citations, customer advocacy performance, and share-of-voice trends.

Cross-Functional Strategy and Execution - 20%

• Coordinate with Foxit's PR agency to align earned media initiatives with AI citation and offsite visibility priorities.
• Partner with Brand and Organic Social teams on social media, influencer, executive visibility, and employee advocacy programs.
• Collaborate with Product Marketing to ensure Foxit's positioning, product capabilities, and competitive differentiators are represented accurately across third-party sources and AI-generated responses.
• Serve as the internal owner and strategic connector for Foxit's offsite presence, ensuring consistent messaging and coordinated execution across channels.
• Develop or contribute to content assets-including blog posts, comparison guides, thought leadership articles, community content, and educational resources-that support Foxit's AI citation and visibility goals.
• Partner with Customer Support and Customer Success teams to develop escalation and response workflows for review platforms and community channels.
• Translate offsite insights, customer feedback, and AI search trends into actionable recommendations for marketing and business stakeholders.

Must-Have Qualifications

• 2-4 years of experience in SEO, AEO, GEO, content marketing, customer advocacy, digital PR, growth marketing, or a related field.
• Understanding of how AI search platforms, answer engines, and large language models discover, evaluate, and cite third-party content.
• Hands-on experience managing a company's presence or customer review campaigns on platforms such as G2, Gartner Peer Insights, Gartner Digital Markets, Trustpilot, TrustRadius, or similar sites.
• Experience developing programs that improve brand visibility, customer advocacy, reputation, or offsite authority.
• Strong cross-functional collaboration skills with the ability to work effectively across Marketing, Product Marketing, Public Relations, Brand, Customer Support, and Customer Success.
• Analytical mindset with the ability to track, interpret, and communicate citation, sentiment, review, visibility, and share-of-voice metrics.
• Excellent written communication skills with the ability to adapt messaging, tone, and content for different platforms and audiences.
• Strong project-management and organizational skills, with the ability to move between strategic planning and hands-on execution.
• Genuine interest in artificial intelligence, AI search, and the evolving digital discovery landscape.
• Active familiarity with multiple AI platforms and a habit of staying current on emerging AI search and marketing trends.

Preferred Qualifications

• Experience with Answer Engine Optimization, Generative Engine Optimization, AI citation monitoring, or AI search visibility tools.
• Background in B2B SaaS, enterprise software, productivity technology, or digital document solutions.
• Experience with digital PR, earned media, community management, influencer programs, or thought leadership.
• Familiarity with Ahrefs, Semrush, or comparable SEO and competitive intelligence platforms.
• Experience developing customer advocacy, review-generation, or online reputation-management programs.
• Understanding of Reddit, LinkedIn, and other community-driven platforms as sources of brand authority and AI citations.

What Foxit Offers

• The opportunity to build and own a high-impact AI growth and customer advocacy function within a global software company.
• Direct influence over how Foxit appears across AI search platforms, customer review sites, professional communities, and earned media.
• A highly collaborative role working across Digital Marketing, SEO, Product Marketing, Brand, PR, Customer Support, and global business teams.
• The opportunity to work at the intersection of AI, search, customer advocacy, content strategy, digital PR, and B2B SaaS growth.
• Significant visibility and the ability to establish new strategies, processes, measurement frameworks, and best practices as AI-driven discovery continues to evolve.
• A fast-paced, international environment where experimentation, ownership, and forward-looking ideas are encouraged.

Join Foxit

• Help shape how millions of software buyers discover, evaluate, and understand Foxit in an AI-first search environment.
• If you are excited by the future of AI search, customer advocacy, digital PR, and brand visibility-and want to build programs that influence how a global technology company is represented across the digital ecosystem-we encourage you to apply.

Benefits

Foxit Software Inc. offers a comprehensive benefits package for eligible employees, which may include a 401(k) plan with company matching contributions, paid holidays, paid time off (PTO), sick leave, medical, dental, and vision insurance, a Flexible Spending Account (FSA), an Employee Assistance Program (EAP), Life and AD&D insurance, Long-Term Disability (LTD) coverage, and voluntary life insurance. Benefits may vary based on work location and employment status.

Compensation Disclosure

• Please note that our salary ranges are determined by the role, level, and geographic location.
• The salary range displayed on each job posting represents the anticipated base salary range for new hires in that position.
• Individual compensation within the range is determined based on factors including work location, job-related skills, experience, and relevant education and training.

The compensation information listed for U.S. positions reflects base salary only and does not include incentive compensation, bonuses, or benefits.

U.S. Employment Eligibility

This position is not eligible for employment visa sponsorship. Applicants must be authorized to work in the United States without the need for current or future employer sponsorship.