Marketing Manager, Fauna Robotics

About the role

Fauna Robotics is on a mission to build capable, safe, and fun robots for everyone. We believe robots belong around people, not hidden away in factories and research labs. Our team is building humanoid robots designed for the real world, and we launched in New York City in 2024 with a vision to bring robotics into hospitality, research, entertainment, and everyday life. We recently joined Amazon, and we are growing fast. If you want to be part of a team that is redefining how the world interacts with robots, this is the place.

We are looking for a Marketing Manager who can build and run the marketing engine at Fauna from the ground up. This is not a single-channel role and it is not a "manage the agency" role. You will own strategy and execution across the full marketing mix: channel strategy, influencer and creator partnerships, CRM and lifecycle marketing, web strategy, and community building. You will be the person who figures out what works, stands it up, runs it, measures it, and iterates.

This role is for a true generalist. You are equally comfortable mapping out a quarterly channel plan, briefing an influencer campaign, building email nurture flows, optimizing a landing page, and pulling performance data to figure out what to do next. You think holistically about how all of these pieces connect, and you are not precious about doing the work yourself when that is what it takes.

You will report into marketing leadership and work closely with the creative, product, and leadership teams. This is a startup. You will build the playbook, not inherit one.

Key job responsibilities

Organic Channel Strategy and Growth

• Manage the overall marketing social and channel strategy, identifying the right mix of owned, earned, and paid channels to reach Fauna's core audiences: academics, researchers, developers, and robotics enthusiasts
• Plan, execute, and optimize always on efforts across email, social, web, paid media, and partnerships
• Build and manage the marketing calendar, ensuring a cohesive narrative across every channel and touchpoint
• Track performance across channels, own the reporting cadence, and use data to drive decisions on where to invest and where to cut

Influencer and Creator Marketing

• Develop and execute Fauna's influencer and creator strategy, identifying partners who authentically connect with our audiences in robotics, AI, tech, and academia
• Build a scalable framework for creator partnerships that grows with the company, from one-off collaborations to long-term ambassador programs

CRM and Lifecycle Marketing

• Build Fauna's CRM and lifecycle marketing program from scratch: segmentation, email nurture sequences, onboarding flows, re-engagement campaigns, and retention strategies
• Own the email and messaging strategy, writing and shipping campaigns that move people through the funnel, from awareness to waitlist to purchase
• Implement and manage the marketing automation stack, ensuring clean data, proper tagging, and actionable reporting

Web Strategy

• Own the marketing side of Fauna's web presence, working with creative and engineering to ensure the site drives conversion, tells the brand story, and serves as the hub of the marketing ecosystem
• Plan and execute landing pages, conversion optimization experiments, and content updates tied to campaigns and launches
• Monitor web analytics and translate insights into action: what is working, what is not, and what to test next

Operations and Community

• Build repeatable marketing processes and playbooks that scale as the team and company grow
• Support event marketing efforts, including trade shows, academic community events, and product launches
• Foster and grow Fauna's community across channels, turning early adopters and researchers into advocates

Basic Qualifications

• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience demonstrating strong analytical abilities and confidence in the use of data
• 5+ years of experience in marketing, with demonstrated depth across at least three of the following: channel strategy, influencer/creator marketing, CRM/lifecycle marketing, web strategy, or growth marketing
• Hands-on experience with marketing automation and CRM platforms (MailChimp, HubSpot, Klaviyo, Marketo, Salesforce Marketing Cloud, Sprout social, or similar)
• Experience managing influencer or creator partnerships, including sourcing, negotiation, and performance measurement
• Strong understanding of web analytics, SEO fundamentals, and conversion optimization
• Excellent written and verbal communication. You can write a compelling email, a sharp brief, and a clear campaign recap
• A bias for action and a builder's mentality. You do not wait for someone to hand you a plan. You make the plan, pressure-test it, and execute
• Comfort working in a fast-moving startup environment where you will need to be scrappy, resourceful, and willing to do everything from strategy decks to email QA
• Genuine curiosity about robotics, AI, and technology. You do not need to be an engineer, but you should care about what we are building and why it matters

Preferred Qualifications

• Experience in robotics, AI, deep tech, or hardware companies
• Experience marketing to academic or research communities
• Experience managing paid media budgets and optimizing spend across platforms
• Background in B2B or B2B2C marketing with complex buyer journeys

Additional information

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Pay and benefits

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.

USA, NY, New York - 130,000.00 - 185,000.00 USD annually