Marketing Manager, North America

What we're all about

Any company can tell you about how they are a multi award winning, market leading business and yes, we are both of those things in the world of IoT connectivity! But we're more than that. Our mission? To make IoT management a breeze for any device, anywhere. With over 20 million IoT subscriptions active in 165 countries and direct partnerships with 50+ mobile networks, we connect you to more than 750 networks worldwide, delivering unmatched value across the IoT connectivity chain.

Innovation is in our DNA, and we have an insatiable hunger to 'wow'! While we may not always get it right, our drive to collaborate, innovate, and achieve top-notch customer satisfaction never wavers. We offer industry expertise, stellar service support, and the most flexible, resilient, and secure connectivity solutions on the market. Our expertise spans across various sectors, including industry, agriculture, healthcare, security, transport, utilities, and smart cities.

IoT… a fancy acronym or a secret code?

The Internet of Things (IoT) is like the magical glue that keeps the world connected! From ordering your favourite takeaway to the ANPR technology that helps you find a parking spot, IoT is everywhere-even if you don't realize it. At Wireless Logic, we provide cutting-edge connectivity solutions and technologies to ensure a vast array of devices stay seamlessly connected.

Role Overview

This is a regionally focused marketing role supporting Wireless Logic Group's North American go-to-market brands, reporting to President North America, working collaboratively with brand marketing leaders and with a dotted line to the Group CMO.

The position will act as a shared marketing resource across three North American brands - Zipit Wireless, Simetry and Webbing, delivering front-facing marketing execution - digital marketing, social media, PR, and events etc, while also contributing to regional marketing strategy. The role takes direction from brand marketing leaders on priorities, but is also expected to bring an informed point of view, proactively suggesting campaigns, channels, and approaches that will move the growth needle for each business.

The ideal candidate is a hands-on marketing generalist comfortable context switching across multiple stakeholders and brands, with strong execution skills across digital and traditional channels and the judgment to help shape strategy, not just deliver against it.

Your Daily Quest

• Grow the pipeline - Plan and execute brand awareness and demand generation campaigns across multiple North American brands, leveraging group marketing assets and local/regional insight
• Lead PR efforts for the region in order to improve brand visibility in LLM outputs - including media relationships, press releases, and announcements
• Plan and execute field and virtual events (trade shows, webinars, partner events) to support pipeline generation
• Manage digital marketing channels (LLM optimisation, PPC, paid social, email, display) and optimize spend for effectiveness across entities
• Advise regional and entity leadership on marketing strategy and priorities, bringing recommendations rather than waiting solely for direction
• Partner with group marketing to adapt global campaigns, content, and messaging for the North American market
• Generate high quality content and grow social media presence across entities to build brand awareness and engagement
• Work closely with sales and business development teams to align marketing activity with pipeline and revenue goals
• Manage and prioritize a shared marketing workload across multiple entities, balancing competing requests and timelines
• Track and report on marketing performance and ROI across channels and entities
• Support product and proposition launches in the North American market
• Maintain brand consistency across entities while allowing for local/entity nuance where needed

Key KPIs

• Opportunity/pipeline value generated from marketing activity
• Brand LLM Mention/Citation rates across relevant queries
• MQLs and SQL volume by brand and channel
• Marketing spend effectiveness / ROI
• High quality event execution
• Social media growth and engagement
• Stakeholder satisfaction across supported entities (qualitative feedback)

The Secret Sauce

• 4+ years of B2B marketing experience, including digital marketing, PR, and events
• Proven ability to context switch across multiple stakeholders, brands, or business units
• Strong track record of executing successful demand generation campaigns with measurable ROI
• Hands-on experience with digital channels: PPC, paid social, LLM optimisaton/SEO, email and content
• Experience managing and executing PR strategy and media relationships
• Experience planning and executing marketing events (trade shows, webinars, etc.)
• Comfortable operating with a degree of ambiguity and shifting priorities across entities
• Strong written and verbal communication skills; able to represent multiple brands consistently
• A proactive, consultative approach - able to take direction but also push back or suggest alternatives when appropriate
• Highly organized, able to prioritize across competing demands from different stakeholders
• Experience with marketing automation and CRM platforms (e.g., Salesforce, HubSpot)

Preferred

• Experience in Telecom, IoT/M2M, SaaS or related markets
• Experience working in a shared-services or matrixed marketing structure
• Bachelor's degree in Marketing, Business, or related field
• Understanding of data privacy regulations relevant to marketing (e.g., CAN-SPAM, CASL)

Here's why we're confident you'll love being part of our team

• The chance to join a creative, entrepreneurial company where bold ideas are celebrated.
• Full training, ongoing support, and the tools to help you thrive and grow in your role.
• We're a company with heart. We genuinely care about our people and make sure everyone feels valued, respected, and part of the family.

Overview of interview process at Wireless Logic

• Tele Interview - Meet the Talent team
• 1st Interview - Meet your manager
• 2nd Stage - Meet our leadership

Ok, I'm Interested, What's Next?

Thank you so much for your interest in Wireless Logic Group, we appreciate the time and emotion that goes into an application.

We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume we are not able to get back to everyone individually so if you have not heard back from us unfortunately you have not been successful on this occasion but would love to stay in touch for future opportunities.

We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home. We've adopted a hybrid working approach to give more flexibility on where and how we work. You'll find out more about what this means for this role during the recruitment process, but we are currently excited to have our employees experience our office culture as much as possible.

Wireless Logic Group unites and brings people together. We accomplish this when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture we aim to reflect the world's diverse voices both internally and externally to ensure success in our mission.

By applying for this role, you are consenting for us to hold and process your data in compliance with the General Data Protection Regulations. If you have any questions or wish to exercise your right to access, erase or restrict the holding or processing of your data please contact us () and we will respond to your query as soon as possible.