Marketing Manager, Organic Social (Bilingual - Spanish/English)

About the role

We're looking for talented professionals to join us in bringing smart money management and payment solutions to everyone's fingertips.

This position is classified as structured hybrid, with an expectation of a minimum of three (3) days per week working in the office and flexibility to work remotely on the remaining days. On-site expectations may evolve over time to support business needs, with clear communication provided in advance.

Location Requirement

This position is open only to candidates who currently reside in one of the following approved locations:

Los Angeles, CA (West LA)

Job Summary

Green Dot reaches millions of consumers through flagship partner programs (Walmart MoneyCard, Xpectations! Plus) and our own brands (Green Dot, GO2bank). In this role, you will have the opportunity to turn organic social into one of Green Dot's growth channels.

You'll build Green Dot's organic social program from the ground up. Working with the Director of Marketing, you'll set the strategy, define the KPIs, and deliver a three-year plan that shows measurable growth year over year. Year one is about getting results from current resources and building the business case for more investment. Years two and three are about scaling what works.

You'll also be the in-house Hispanic marketing expert, partnering with each brand's Senior Marketing Manager to make sure campaigns land with Hispanic consumers. Brand leads own program strategy. You bring the Spanish fluency, cultural insight, and translation oversight that make their work authentic and effective, starting with Walmart MoneyCard and expanding as the program grows to other partner and proprietary brands.

You're a hands-on builder who is comfortable with a lean year-one budget, connects social activity to business outcomes, and can turn a flat channel into a growth engine. About 75% of the role is organic social and 25% is Hispanic marketing support; that split will shift with business needs. You'll report to the Director of Marketing and work closely with consumer marketing, brand marketing leads, direct/lifecycle marketing, data analytics, compliance, and legal.

Key Responsibilities

Organic Social Strategy & Growth (~75%)

• Own organic social strategy across partner programs (Walmart MoneyCard, Xpectations! Plus) and proprietary brands (Green Dot, GO2bank), with a clear role and audience for each brand and channel.
• Build and deliver a three-year organic social roadmap:Year 1: an MVP strategy that maximizes current resources and budget.Year 2: scaled investment backed by year-one results and a business case.Year 3: a mature, high-performing program.
• Set KPIs and annual growth targets that connect social performance to business outcomes such as traffic, account acquisition, activation, and engagement, not just follower counts.
• Assess and recommend growth levers, including content pillars, platform mix, creators and influencers, employee advocacy, community management, and agency support. Build the investment case for each.
• Own content planning and the publishing calendar. Brief and direct internal and external creative resources, and set standards for brand voice, quality, and speed.
• Work with compliance and legal to build an efficient review and approval workflow suited to a regulated financial services brand.
• Track and report performance weekly, monthly, and quarterly, with clear insights and recommendations.

Hispanic Marketing Support (~25%)

• Partner with brand Senior Marketing Managers to shape Hispanic marketing initiatives, starting with Walmart MoneyCard and expanding to additional partner and proprietary brands.
• Provide Hispanic consumer insights and cultural perspective to inform brand-led strategy, messaging, and creative.
• Review Spanish-language copy for accuracy and cultural relevance. Brief and manage translation agencies to make sure work is delivered on time and to a high standard.
• Present to stakeholders in Spanish as needed.
• Bring Hispanic consumer insights into the organic social strategy, including Spanish-language and bicultural content.

Operations & Partnership

• Manage project budgets and track ROI across organic social programs.
• Manage vendor and agency relationships (creative, influencer, translation, video production), including SLAs and issue resolution.
• Coordinate with cross-functional partners to align objectives, requirements, and execution.
• Document processes, workflows, and governance for social publishing and approvals.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 4+ years of marketing experience, including 3+ years leading organic social strategy for a consumer brand.
• A proven record of growing organic social channels, with measurable results.
• Advanced written and spoken Spanish, with the ability to review marketing copy, manage translation agencies, and give cultural guidance to marketing stakeholders.
• Experience building multi-year channel strategies and making the business case for budget.
• Strong analytical skills: you can define KPIs, interpret platform and business data, and make ROI-focused decisions.
• Experience managing agencies, creators, or influencer partnerships.
• Ability to deliver results with limited resources as an individual contributor, working independently across multiple priorities.
• Proficiency with social management and analytics tools (e.g., Sprout Social, Hootsuite, Meta Business Suite, TikTok Business), Microsoft 365, and Jira.

Preferred Qualifications

• Experience marketing to Hispanic/Latino consumers, including bicultural content strategy.
• Experience in prepaid debit, fintech, banking, or another regulated industry where social content goes through compliance review.
• Experience running influencer or creator programs.
• Familiarity with lifecycle and direct marketing programs.

Ability to meet the location requirement outlined above

Position Type

Regular

Pay Range

The targeted full-time base salary for this position is $105,500 to $157,400 per year. The final compensation will be determined by a number of factors such as qualifications, expertise, and the candidate's geographical location.

Work Authorization Requirement

At Green Dot Corporation, we value diversity and strive for fair and inclusive hiring practices. However, we are currently unable to offer visa sponsorship. All applicants must be legally authorized to work in the United States at the time of application and throughout the duration of employment, without the need for current or future sponsorship.

Important Notice on Application Accuracy

• We value integrity in our hiring process.
• Please ensure that all information provided in your resume and application is accurate and authentic.
• Submissions found to be fraudulent or misleading will result in disqualification from consideration, and any offers extended may be rescinded.