Marketing Operations

The Role

Campaigns move fast here, and the tech stack gets more complex every quarter. Your job is to make sure nothing breaks in the handoff between strategy and execution.

You'll own the systems and processes that let the rest of the team move quickly without creating a mess: campaign QA that catches problems before launch, lead routing that doesn't slip through CRM gaps, and reporting that's built once instead of rebuilt for every campaign.

What You'll Do

Campaign Operations

• Own end-to-end campaign ops: build, QA, and launch process for all email, web, events, webinar and paid campaigns
• Maintain campaign taxonomy and UTM standards so every campaign is trackable, consistent, and mapped for standardized reporting
• Manage the campaign calendar and be the accountable point of contact when launches slip or break
• Monitor campaign performance post-launch and flag data quality issues (failed syncs, missing tracking etc.) before it makes its way to the reporting
• Diagnose recurring campaign issues and fix the process, not just the instance
• Build and own the audience segmentation in our databases so we can accurately target the right audiences
• Help build out our AB testing framework so we’re always learning what works with our different audiences

Marketing Systems

• Own the health of the marketing tech stack day-to-day: lead routing logic, list hygiene, integrations, dedupe rules
• Support the lead flow process to ensure leads are picked up quickly by sales
• Partner with RevOps on tracking intent signals aligned to revenue lifecycle stages and scoring
• Lead integration testing and rollout when new tools are added to the stack and helping depreciate old tools
• Build and maintain SOPs for all recurring ops workflows

Reporting & Analytics Support

• Own recurring reporting cadence (campaign performance, list growth, funnel snapshots)
• Run UTM/tracking audits and catch data integrity issues before they reach the Ops & Analytics Lead
• Surface patterns in campaign/funnel data and bring recommendations, not just numbers, to planning conversations
• Support attribution and modeling

Who You Are

• 2-5 years in marketing operations or campaign ops at a B2B SaaS company, with at least a year managing systems or people
• Strong hands-on fluency with a marketing automation platform (HubSpot, Marketo, or similar) and CRM (Salesforce or similar)
• SQL or BI tool comfort (Hex, Looker, Tableau) - enough to self-serve, not build models from scratch
• You've owned a process end-to-end and made it better, not just run what was handed to you
• Comfortable pushing back on RevOps when something's off, not just executing tickets

Expected base salary range

$110,000-$170,000. Full comp includes base, equity, and benefits. Final offer and title depends on experience and location.

Note: All official communication from Profound will come from a @tryprofound.com email address. If you're contacted by anyone using a different domain, please disregard and report it as spam.