Marketing Operations Manager

About the role

Category-defining tech. Career-defining work.

For more than a decade, Cockroach Labs has built database technology trusted to power some of the world's most mission-critical applications. Now, as AI transforms how software is created and operated, the infrastructure behind it has to keep pace. Cockroach Continuum is built to meet this moment, bringing individual databases together into one fleet designed for agentic applications, where AI agents help teams provision, scale, and optimize workloads at machine speed.

The customers you'll work with are some of the most innovative businesses in the world, and the problems they're trying to solve are real and urgent. You'll bring a genuinely differentiated product to a market moving fast, at a company positioned to lead it. The people who thrive here are the ones who want to own that opportunity.

The Role

At Cockroach Labs, we're building a modern, AI-first marketing organization. We're looking for a Marketing Operations Manager who is excited about combining operational excellence with emerging AI technologies to help scale our go-to-market engine.

This role is ideal for someone who loves building systems, optimizing processes, and finding new ways to automate repetitive work.

You'll work closely with stakeholders across Demand Generation, Field Marketing, RevOps, and GTM Engineering. You'll also join a best-in-class Marketing Operations team that values collaboration, knowledge sharing, experimentation, and continuous improvement. We support each other, learn from one another, and constantly push ourselves to innovate and build for what's next.

You'll have access to tools such as Clay, Openprise, n8n, leading LLM platforms, Marketo, Salesforce and a GTM Engineering team to help bring new ideas to life. We believe the future of marketing operations is increasingly agentic, automated, and data-driven, and we're looking for someone who wants to help shape that future.

You must be based in Austin, TX or NYC to be eligible for this role, and will be expected to go into our office on Mondays, Tuesdays and Thursdays.

You Will

Campaign & Email Operations

• Operationalize and optimize global campaigns across Marketo and Salesforce - managing segmentation, attribution, QA, and ongoing automation improvements.
• Own email operations org-wide, including campaigns, nurtures, and lifecycle programs, with a focus on deliverability, personalization, and performance.

Field Marketing & Event Operations

• Support execution of field programs, webinars, executive events, and roadshows.
• Manage registration workflows, attendee tracking, post-event follow-up, and pipeline attribution.

Database & Systems

• Serve as primary Marketo administrator; maintain database health through enrichment, deduplication, lead scoring, and routing.
• Own the operational health of key marketing technology integrations, including PLG tracking.

AI & Automation

• Build and optimize automation workflows using n8n, Openprise, Clay, and APIs to eliminate manual work and improve operational efficiency.
• Translate emerging AI technologies into practical improvements across the marketing org.

You Have

• 3+ years of marketing operations experience in a B2B enterprise go-to-market environment
• Deep expertise in Marketo and Salesforce across campaign operations, lead management, and system integrations
• Experience building high-performing email and cross-channel nurture programs, with strong command of deliverability, metrics, and optimization
• A track record of designing and scaling AI-enabled workflows that improve how work gets done across teams or functions
• A demonstrated ability to identify and integrate AI tools that reduce friction and shorten the time from insight to action
• Experience embedding AI into repeatable processes to increase speed, consistency, and output quality at a system level
• Strong project management skills and attention to detail
• An entrepreneurial, self-starter mindset with proactive communication habits

Additional information

Cockroach Labs has a hybrid work model, with Roachers that are local to one of our offices coming in on Mondays, Tuesdays, and Thursdays and working flexibly the rest of the week. While we've learned valuable lessons working remotely, nothing can replace the connection, creativity, and fun that occurs when Roachers get together and we are committed to fostering a workplace that encourages collaboration and allows us all to do our best work.

Benefits

• Stock Options
• Medical Insurance
• Vision Insurance
• Dental Insurance
• Life and Disability Insurance
• Professional Development Funds
• Flexible Time Off
• Paid Holidays
• Paid Sick Days
• Paid Parental Leave
• Retirement Benefits
• Mental Wellbeing Benefits
• And more!

The annual anticipated base salary range for candidates for this role is listed below. Salary is one component of the Cockroach Labs' Total Rewards package, which also includes: stock options, medical insurance, vision insurance, dental insurance, life and disability insurance, funds for professional development, flexible paid time off, paid sick days and holidays, paid parental leave, and wellbeing benefits. We have a match on 401(k) contributions in the U.S.

We set competitive pay ranges for all roles based on function, level, and geographic location, benchmarked against similar stage growth companies. Benefits programs are designed according to local market practices. Actual salaries may vary and fall outside of this range depending on factors such as a candidate's qualifications, geographic location, skills, experience, and competencies. In addition, we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted.

Annual Anticipated Base Salary Range $95,000 - $125,000 USD