Marketing Projects Manager | MM & CASA NEOS

Who Are We?

Riviera Dining Group is redefining hospitality through elevated dining, vibrant nightlife, and immersive design. From the success of MILA in Miami Beach to the expansion of AVA, CASA NEOS, and CLAUDIE, RDG is building a collection of destinations that offer more than a meal - they create unforgettable experiences.

Position Summary

The Membership Marketing Project Manager plans, executes, and manages the marketing projects that promote RDG's exclusive lifestyle membership program. The role owns campaign delivery end-to-end - project plans, timelines, budgets, vendor coordination, content, and performance reporting - and requires a strategic thinker with strong project management skills and a deep understanding of luxury marketing. This position partners closely with the VP of Marketing, the Director of Membership Programming, and the Head of Partnerships & Communications to align marketing initiatives with overall business goals.

Key Responsibilities

Project Management

• Oversee the development and execution of marketing campaigns and projects from conception to completion.
• Create detailed project plans including timelines, budgets, and resource allocation.
• Coordinate with internal teams and external vendors so project milestones are met on time and within budget.
• Marketing Strategy
• Develop and implement marketing strategies that promote the lifestyle membership program, increase brand awareness, and drive member acquisition.
• Conduct market research to identify trends, opportunities, and competitor activity.
• Propose annual marketing strategies for continued growth and improvement.
• Content Creation & Management
• Work with the creative team to develop high-quality marketing materials including brochures, emails, social media content, and advertisements.
• Ensure all content is consistent with the brand's voice, tone, and visual identity.
• Manage content calendars and ensure timely delivery of marketing materials.
• Digital Marketing
• Work with the Digital Manager on execution of digital marketing campaigns including SEO, PPC, email marketing, and social media.
• Monitor and analyze campaign performance reports provided by the Digital Manager.
• Challenge and support the Digital Manager in optimizing digital efforts based on data-driven insights and industry best practices.
• Event Promotion
• Collaborate with the Director of Membership Programming to promote membership-related events and activities.
• Develop and execute event marketing plans including pre-event promotion, on-site branding, and post-event follow-up.
• Track and report on the effectiveness of event marketing efforts.
• Budget Management
• Maintain marketing budgets, ensuring efficient use of resources.
• Track expenses and provide regular budget updates to the VP of Marketing.
• Stakeholder Communication
• Serve as the primary point of contact to the Head of Partnerships & Communications for all marketing project communications.
• Facilitate regular meetings with stakeholders to review project progress and address issues or concerns.
• Ensure clear and consistent communication across all teams involved in marketing projects.
• Performance Tracking & Reporting
• Monitor and report on the success of marketing initiatives, providing actionable insights for continuous improvement.
• Track KPIs and metrics, and prepare detailed reports and presentations for management.
• Performance Measures
• Campaign performance: new leads generated, lead-to-member conversion rate, and cost per acquisition.
• Digital metrics: website traffic growth, SEO ranking improvement for targeted keywords, social media engagement, and email open, click-through, and conversion rates.
• Content performance: content reach, engagement rate, and adherence to content calendar deadlines and budget.
• Event promotion: event attendance, attendee engagement and satisfaction, and post-event follow-up conversion.
• Budget and delivery: percentage of projects delivered within budget and on or before deadline, resource utilization, and stakeholder satisfaction.
• Member retention: year-over-year retention rate, churn rate, and frequency and quality of member interaction with marketing initiatives.
• This is not an exhaustive list of responsibilities.

Requirements & Qualifications

• Required
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 5 years of experience in marketing project management.
• Proven track record of successfully managing marketing projects from start to finish.
• Strong understanding of digital marketing, social media, and content creation.
• Proficiency in marketing software and project management tools.
• Preferred
• Experience within the luxury lifestyle or hospitality industry.
• Competencies
• Excellent organizational and time management skills, with the ability to manage multiple projects simultaneously.
• Strong analytical skills and the ability to interpret data and make data-driven decisions.
• Exceptional communication and interpersonal skills.
• Creative thinker with a passion for luxury lifestyle marketing.

Physical Demands & Work Environment

• Physical Demands
• Performs general office work including typing and extended computer use, which lends itself to repetitive motion.
• Sits in a stationary position for several hours within the day.
• Stands and walks for extended periods while supporting on-site event activations.
• Lifts, carries, and moves up to 50 pounds of marketing and event materials as needed.
• Work Environment
• Corporate office environment, with periodic presence at member events across RDG venues.
• Fast-paced event settings with elevated noise levels during activations.
• Schedule includes occasional evenings and weekends driven by the campaign and event calendar.

Additional information

The preceding statements are intended to describe the general nature & level of work being performed by an employee assigned to this job. They are not intended to be an exhaustive list of all duties, functions, responsibilities, and skills required of employees so classified. RDG reserves the right to modify or deviate from the duties, functions, responsibilities, and skills required of employees in this job and nothing herein shall restrict RDG management’s right to assign or reassign tasks, duties, or responsibilities to this job at any time.