Marketing Strategist

Additional Considerations (if any)

• At Hy-Vee our people are our strength. We promise "a helpful smile in every aisle" and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other.

About the role

• Job Title: Marketing Strategist
• Department: Marketing
• FLSA: Salary (Exempt)
• Revision Date: 11/2026

The Role and Why It's Important

The Marketing Strategist develops and executes integrated marketing plans that drive awareness, engagement, and sales for assigned campaigns and programs. This role bridges strategy and execution: translating brand and business objectives into actionable campaign plans, guiding campaigns from brief through launch, and measuring results to inform future recommendations. If you're a strategic thinker who enjoys partnering with creative teams and cross-functional stakeholders to turn insights into results, this role is for you.

What You'll Do

Strategy Development & Planning

• Develop marketing strategies and integrated campaign plans for assigned initiatives, including seasonal campaigns, promotions, and brand programs.
• Translate enterprise, brand, and merchandising priorities into clear campaign objectives, target audiences, key messages, and channel mixes.
• Contribute to annual and quarterly marketing planning by providing campaign recommendations, timing, and budget input.

Campaign Development & Execution

• Write creative briefs that define objectives, customer insights, messaging, deliverables, and success metrics.
• Lead assigned campaigns from concept through launch, ensuring quality, brand alignment, and on-time delivery.
• Partner with channel owners to activate campaigns across email, app, web, social, paid media, and in-store environments.
• Provide direction and guidance to marketing coordinators on campaign timelines, materials, and store communication.

Performance Measurement & Optimization

• Establish KPIs for assigned campaigns and track performance against goals.
• Prepare post-campaign recaps that summarize results, key learnings, and recommendations.
• Identify optimization opportunities and support test-and-learn initiatives to improve marketing effectiveness.

Customer & Market Insights

• Monitor customer trends, competitive activity, and industry best practices to inform campaign strategy.
• Use customer data and research to sharpen targeting, messaging, and offer strategy.

Stakeholder Partnership

• Serve as the day-to-day marketing contact for assigned business partners, including merchandising, digital, loyalty, and agency teams.
• Present campaign plans, status updates, and results to the Marketing Director and other business leaders.
• Collaborate with creative, media, and store operations teams to ensure seamless execution across touchpoints.

Your Skills

• Commitment to the Hy-Vee mission and a willingness to promote the company's values
• Strong strategic thinking and ability to turn insights into actionable plans
• Excellent written and verbal communication skills, including creative brief writing and presenting to leadership
• Analytical skills with the ability to interpret campaign data and make recommendations
• Ability to manage multiple projects at once, influence without direct authority, and meet deadlines
• Strong project management and problem-solving skills, with a detail-oriented, self-starting approach in a fast-paced environment
• Growth mindset, results orientation, customer focus, and professionalism
• Ability to maintain confidentiality of sensitive information, including advertising rates, pricing information, marketing plans, and store sales

Reporting Relationships

Accountable and Reports to: Director, Marketing Strategy & Planning

Education and Experience

• Bachelor's degree in marketing, communications, business, or a related field preferred
• Two to four years of marketing experience required
• Experience in campaign planning, development, execution, or management preferred

Physical Requirements

• Ability to communicate effectively in writing and verbally
• Ability to operate standard office technology, including computers and telephones
• Ability to review and analyze documents and data on screen
• Ability to occasionally transport materials weighing up to 10 pounds (such as files or office supplies)
• Ability to occasionally visit retail locations and warehouse facilities, which may require standing, walking, and navigating store/warehouse environments

Working Environment

• This position works primarily in an office environment, with frequent pressure to meet deadlines and handle multiple priorities.
• Work involves frequent contact with marketing leadership, other departments, stores, agency partners, and suppliers/vendors.
• Equipment used includes a laptop or PC/Mac with Microsoft Office (Word, Excel, Outlook), project management tools such as Monday.com, telephone, copier, and printer.
• Some travel, including overnight stays, may be required.

• Are you ready to smile, apply today.
• Employment is contingent upon the successful completion of a pre employment drug screen.