Marketing Systems Administrator

About the role

• Marketing Systems Administrator
• US- Remote
• Altera Digital Health

Overview

As the Marketing Systems Administrator, you will be responsible for the administration, optimization, and management of Altera Digital Health's marketing technology platforms. Your primary focus will be on HubSpot and its integration with Salesforce.

In this role, you will be the technical owner of our marketing systems ecosystem, ensuring data integrity, effective automation, scalable processes, and a reliable flow of information between Marketing and Sales. You will partner closely with Marketing, Sales, and Sales Operations to ensure our technology supports efficient lead management, accurate attribution, and measurable business outcomes.

The ideal candidate combines hands-on systems expertise with a strong understanding of B2B marketing and sales processes. You should be highly analytical, detail-oriented, and focused on continuously improving how technology, data, and automation enable our teams.

Key Responsibilities

• Serve as the primary administrator and technical owner for HubSpot Marketing Hub and Sales Hub.
• Manage HubSpot configuration, properties, workflows, lists, forms, landing pages, campaigns, permissions, lead scoring, lifecycle stages, and automation.
• Manage and monitor the integration between HubSpot and Salesforce, including data synchronization, field mapping, and data integrity.
• Partner with Salesforce administrators and Sales Operations to ensure consistent processes and reliable movement of information between Marketing and Sales.
• Monitor and troubleshoot synchronization errors, duplicate records, incomplete information, workflow issues, and other system or data-quality problems.
• Establish and maintain standards for database structure, data governance, field and property management, and system documentation.
• Develop and optimize automated workflows that improve marketing effectiveness, lead management, Sales follow-up, and operational efficiency.
• Manage lead capture, scoring, qualification, routing, lifecycle stages, and Marketing-to-Sales handoff processes.
• Maintain scalable campaign structures, templates, workflows, and automation standards.
• Support the development of dashboards and reporting for lead generation, conversion, campaign performance, pipeline contribution, attribution, lead aging, and marketing ROI.
• Partner with Marketing and Sales teams to establish and maintain key performance indicators, data definitions, and reporting standards.
• Optimize integrations across marketing, CRM, website, analytics, and reporting platforms to improve data accuracy and business visibility.
• Support digital marketing activities including emails, forms, landing pages, campaign tracking, and related marketing automation.
• Evaluate system usage and identify opportunities to simplify processes, reduce manual work, and improve Marketing and Sales productivity.
• Identify opportunities to responsibly use AI and automation to improve workflows, data management, reporting, personalization, and operational efficiency.
• Evaluate new marketing technology capabilities and recommend improvements based on business needs.
• Develop and maintain system documentation, process maps, standards, and user guidance.
• Provide training and support to Marketing team members on HubSpot, related systems, and marketing automation best practices.

Qualifications

• Experience:
• 3-5 years of experience in marketing operations, marketing technology, CRM administration, marketing automation, or a related role.
• Strong hands-on administration experience with HubSpot, including Marketing Hub and Sales Hub.
• Strong working knowledge of Salesforce CRM, including leads, contacts, accounts, opportunities, campaigns, fields, and the relationship between Salesforce and marketing automation platforms.
• Experience managing or supporting HubSpot-Salesforce integrations, data synchronization, and troubleshooting.
• Experience with marketing automation, workflow development, lead scoring, lead routing, and lifecycle management.
• Experience with CRM and marketing database governance, data quality, normalization, and duplicate management.
• Experience developing dashboards and reporting related to lead generation, campaign performance, funnel conversion, pipeline contribution, attribution, and marketing ROI.
• Knowledge of B2B marketing, demand generation, and Marketing-to-Sales processes.
• Working knowledge of Google Analytics, digital marketing, and campaign tracking.
• Experience with business intelligence and data visualization tools such as Power BI preferred.
• Healthcare IT experience preferred.
• Strong analytical and problem-solving skills with the ability to identify root causes and develop scalable solutions.
• Strong project management and organizational skills with exceptional attention to detail.
• Ability to translate technical concepts into clear language for business users.
• Excellent written, verbal, and presentation skills.
• HubSpot Marketing Hub certification preferred.
• HubSpot Sales Hub certification preferred.
• Salesforce Administrator certification or equivalent Salesforce experience preferred.
• Education:
• Bachelor's Degree in Marketing, Business, Information Systems, Analytics, or related field preferred. Equivalent relevant experience may be considered.

Working Arrangements

• Standard work week or as defined by assignment requirements.
• This is a remote role but may also be performed in a standard office environment.
• May require occasional after-hours support for business-critical marketing activities.

Travel

• Up to 10% travel may be required for team meetings, company events, training, or other business needs.

Pay and benefits

Our company complies with all local/state regulations in regard to displaying salary ranges. If required, the salary range(s) are displayed below and are specifically for those potential hires who will perform work in or reside in the location(s) listed, if selected for the role. Any offered salary is determined based on internal equity, internal salary ranges, market data, ranges, applicant's skills and prior relevant experience, certain degrees and certifications (e.g. JD, technology), for example.

Salary Range $80,000 - $90,000

Why Altera?

At Altera Digital Health, you will have the opportunity to profoundly impact the lives of patients by empowering healthcare providers to deliver superior care. You will join a passionate and gifted team committed to innovation and excellence. We offer a competitive compensation and benefits package and the opportunity to work in a fast-paced and dynamic environment.