Marketing Technology Program Manager

What you'll do

We are looking for a Marketing Technology Program Manager. This role sits at the intersection of technology, data, and program management, and it requires someone who can move fluidly between strategic planning and hands-on execution.

• Drive technology programs that power Stripe's marketing engine.
• Lead cross-functional programs with product, engineering, and marketing stakeholders.
• Drive improvements and innovation through AI, process automation, and 1st and 3rd party tools.
• Deliver the systems that enable marketing teams to move faster, continuously improve performance, and remove bottlenecks.

Responsibilities

• Act as the program manager for 1-2 initiatives at a time. Examples include the following.
• Digital channel effectiveness: Improve digital campaign performance through personalization, content optimization, audience optimization. Include recommendation system interlock.
• Measurement: Give every campaign a consistent identity; connect marketing activity, spend, engagement, leads, and downstream outcomes.
• Account-Based Marketing (ABM): Identify target accounts, coordinate account-based campaigns, personalize account experiences, capture engagement, measure account penetration.
• Online Event Production & Community: Digital event promotion, registration, online attendance, content delivery, community engagement, and follow-up/measurement.
• Program management responsibilities include
• Own end-to-end program delivery for initiatives; maintain program communications, track milestones, lead cross-functional workstreams, and provide regular updates on roadmap progress
• Lead programs to address recurring marketing process and technology challenges; define objectives, success metrics, and build repeatable processes that scale
• Partner with product and engineering teams to scope business requirements, coordinate discovery, and translate operational needs into product requirements for internal tooling
• Lead requirements, selection, contracting, implementation, and adoption of third party software; drive new custom features in the company's implementation of third party software
• Coordinate review cycles, pilots, and feedback collection during program execution; summarize required changes, identify launch-blocking issues, and escalate risks as needed
• Drive ongoing operations improvements through process innovation, automation, and the adoption of AI-powered tools to increase productivity and transform workflows
• Maintain scalable documentation and support coordination with offshore production teams and cross-functional partners across time zones

Who you are

• We're looking for someone who meets the minimum requirements to be considered for the role.
• If you meet these requirements, you are encouraged to apply.
• The preferred qualifications are a bonus, not a requirement.

Minimum requirements

• 6+ years of experience in B2B marketing operations/technology or a related program management role in a high-growth technology environment
• 3+ years of experience working day-to-day on some or all of the following: marketing automation platforms, CRM platforms, audience targeting and personalization, marketing campaign measurement, account based marketing, and online events (webinars)
• 3+ years of experience in end-to-end program management of cross-functional marketing, sales, and engineering initiatives
• Experience building AI agents, including examples of agents you have deployed and examples of ways you are using AI on a daily basis beyond chat
• 3+ years of experience doing your own analysis using queries, dashboards, and AI and partnering with analysts and data scientists for more complex analytics needs
• 3+ years of experience defining your own scope and goals and collaborating with a distributed, global team to deliver on them
• Excellent written and verbal communication skills, including the ability to convey complex operational concepts to diverse stakeholders across marketing, sales, and engineering

Preferred qualifications

• Experience managing prospect or marketing database programs, including data enrichment, hygiene, and growth using first-party and third-party data sources
• 3+ years of experience with marketing technology systems and platforms, including Marketo, customer data platforms, marketing channel and campaign measurement and attribution, account based marketing platforms, and online event platforms
• Experience selecting and managing third-party software in a B2B marketing context
• Experience implementing AI tools to improve marketing operations workflows and productivity
• Experience working with global teams on a day-to-day basis
• Knowledge of data privacy and compliance frameworks
• Experience in the financial services, payments, or B2B software industries